RETAIL AND PRESENTATION
Have you started the New Year with plenty of good intentions? We had planned to gear down in 2020, on ly to find out that the first trade fairs already start in the second week of January! Heimtextil in Frankfurt attracted architects and interior designers with the Interior.Architecture.Hospitality platform. Domotex in Hanover invited this target group to exhibitions and lectures in Hall 8 on the subject of Atmysphere (photo above), whereas in Cologne, the imm cologne had prepared itself for the rush of visitors. The first issue of XIA by AIT, our architecture magazine, was on display at all our stands (top photo). Following a relaunch in January, XIA by AIT is now published with new content and layout four times a year. A positive side effect of the trade fairs: We were able to observe the reactions of interested readers and ask for their opinions – it seems that we did many things right! This can also be said about the (interior) architects whose shop fitting and exhibition stand projects we have selected for this AIT issue on retail and presentation. Market halls (p.36), outlets, flagship stores, showrooms, trade fair booths, exhibitions (from p. 60), even a dry cleaner (p. 82) and a tattoo studio (p. 88) are among the impressive examples from Shanghai, Rio de Janeiro, New York, Montreal, Moscow, Odessa, Paris, London, Vienna, Frankfurt/Main and Cologne. In addition, stand designer Andreas Müller gives practical tips on the right lighting in stand construction (p. 120), and Valentina Kinzel presents her design for a special beverage store (p. 106). What happens when shopping centres have served their time and are left to decay is shown by Seph Lawless in his photo series “Dead Malls” (p. 110): sometimes high design quality wins out over the destructive influences of vandalism or nature. The article “A weekend in … Urbino” (from p. 30) by our colleague Dr. Uwe Bresan is highly recommended! The prospect of sunny days in the Marche region is a perfect way to get through the cold and wet months.
Petra Stephan, Dipl.-Ing.