Page 132 - AIT0117_E-Paper

VERKAUF UND PRÄSENTATION • RETAIL AND PRESENTATION TECHNISCHER AUSBAU • TECHNICAL SOLUTIONS

O n the former factory premises of Pfanni, Zündapp, Konen and Optimol, a new
city district is currently being developed right next to the Munich Ostbahnhof.
For many years, this section was known under the name of Kunstpark Ost as a loca-
tion for parties and events. Around the central area at Werk 3, the former Pfanni
dumpling factory, today the so-called Werksviertel-Mitte is being constructed. In futu-
re, the here already present art- and music scene will be complemented by the new
concert hall of the city of Munich as the home of the symphonic orchestra of
Bayerischer Rundfunk. In the above-mentioned Werk 3 are today galleries, studios,
offices, shops and restaurants as well as – on the lower level – bars and discotheques.
In April of last year and in this ideal setting, Boesner, a company selling art supplies,
frames and books as well as organizing events, workshops and seminars, was able
to open a branch close to the city centre. Our task was to show the extensive range
of products on a not really large area – approximately 1,000 square metres – in a clear
and spacious way. As is the case with all our projects, developing a clear theme for
characterizing the space was in the foreground.

The aim was a high-quality and clear display

The concept for designing the store is based on two fundamental considerations. The
reduction to just a few colours and materials together with a distinction between sto-
rage- and display surfaces was to give the sales room visual calm and to put the pro-
ducts into the centre of attention. At the same time, the high-quality, craftsmanship
construction of the special furniture also causes an awareness of the quality of the
goods offered for sale. The store extends over two levels. The sales area is subdivided
into denser and more open zones so that visual axes make orientation possible.
Emphasizing the rough look of the factory building with a screed floor and visible
cable routing was the basis of the concept. The lighting is characterized by large
industrial luminaires evenly distributed in the building grid. These luminaires are
complemented with individual, selectively installed spotlights. Relaxation or consul-
ting areas are marked with coloured screed floor. The staff rooms as well as the work-
shop are on the upper level as a back wing of the sales room. All the elements such
as workshop furniture, storage shelves of wood and metal as well as the metal stair-
case are painted a uniform shade of grey – slate grey, RAL 7015 – and are thus the ideal
Graue Regale stellen die bunte Ware in den Vordergrund. • Grey shelves emphasize the colourful goods. backdrop for the colourful goods. The often very dominating storage shelves were
integrated into this “meta-structure”. Individual furniture made by a carpenter fur-
thermore characterizes the appearance of the rooms. Checkouts, information desks,
consulting tables, special shelves as well as display furniture for frames, passe-par-
touts, paper and books are custom made of laminated composite looking like wood.

All the furniture was designed according to the respective needs

Floor décors were installed to achieve durability for all the accessible areas such as
platforms and steps. Since the sales rooms offer little storage area, all the furniture
also has additional storage space. Instead of the customarily used, simple pallets for
storing and displaying frames and paper, “pagodas” were exactly designed for the
specific products. In addition to the display areas towards the outside and the top,
these have concealed storage areas inside of them. All the furniture was designed and
measured exactly as needed in close cooperation with company employees. For the
book section on the ground floor, which has a particularly representative location
right at the entrance area, we took inspiration for the design from the furnishing of
upscale book stores. The elevated gallery makes it possible for the customers to bet-
ter access the wall shelves whereas the stepped seating- and display steps in front of
them invite to siting down and browsing. Underneath these as well are large storage
drawers. On the upper level, to improve the quality of stay, a seating element further
developed from those in the book section was turned into a “lookout”. From here and
from an elevated sitting position, one has a view of the square which is being newly
developed and is to form the centre of the Werksviertel and of the buildings around
it which are in the planning phase. Thanks to the arrangement of the windows inten-
ded to provide an unobstructed, the visual relationship with the surroundings is pos-
sible exists and deliberate. To make the checkouts and the information desks easier
to locate, these are distributed across the area like small kiosks and have large lette-
ring. The lighting is integrated in the suspended ceiling and the counters contain all
the necessary drawers, computer connections and checkouts. The side walls are
covered with laminate in different colours. The employees mastered the last major
Grundriss Erdgeschoss • Ground floor plan Grundriss Obergeschoss • Upper floor plan challenge prior to the opening by filling the furniture with the designated goods.

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