RETAIL AND PRESENTATION
Promise! I will never again complain about the stress of attending too many trade fairs at the beginning of the year! What used to make us pack our suitcases in mid-January — the trade fairs Heimtextil, Domotex, Bau and imm cologne — is now sorely missed. It was with great melancholy that we edited this AIT issue on the topic of Sales and Presentation. When we selected the projects last November, there was still hope for the industry of a lucrative Christmas business. Today we know that all efforts to control the spread of the virus failed and many retailers had to close their shops before Christmas. The selected supermarkets in Essen and Monza, and the market hall in Sanremo are still allowed to sell groceries, the fate of the hair salons in Nara, Japan, or Braga, Portugal, the exhibitions and galleries and the shops in Leipzig, London or Utrecht depends on regional regulations. Opticians, on the other hand, are considered system-relevant and are allowed to stay open — in our series “Three … Optician’s” we show the Hungry Eyes Store in Stuttgart, Krass Optik in Potsdam and the P.Y.E. Store in Petersburg. No doubt: Golden days for retail look different! This makes the article “Social Commerce” all the more important. The authors — Severin Küppers and Kostas Medugorac — show how shop design can work in times of a pandemic. With the help of dedicated (interior) architecture jurors, we proved that AIT Innovation Awards can work without a trade fair. Despite the cancellation of Orgatec, we held the Architecture+ Office Innovation Award in Köln (p. 112). And with the help of our new collegues Kira Kawohl and Stephan Faulhaber (right), we will continue to master the tasks that lie ahead of us in the New Year. Courage, imagination and confidence are also good tools. I wish us all plenty of all!
Petra Stephan, Dipl.-Ing.