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BAU 2025: Der reale Raum wird innen digital fortgesetzt. • The real space is continued digitally inside. Erste Skizze zur Light + Building 2024 • First sketch for Light + Building 2024

Wandabwicklung Blackbox: Die Blackbox mit einem Lineup ... • Wall design Blackbox: The Blackbox with a line-up ...

Blackbox Update – die Kernelemente der BAU 2025 sind integriert. • The core elements of BAU 2025 are integrated. … von physischen und digitalen Stages (Grundriss EG). • ... from physical and digital stages (ground floor plan).

only a stage, but also a meeting place and a workshop for ideas: a lively space for ones update the permanent showroom in Stuttgart. The lively content cycle continu-
exchange, events and flexible usage scenarios. Shortly after its opening in Stuttgart, es synergistically. The self-assured and resource-saving presentation is a consistent
the showroom became the starting point for a strong spatial presence at BAU 2023 statement of confidence in the company’s own products and its responsible use of
in Munich: a striking black cube formed the prelude in Hall C2 – not with the classic resources. Never change a running system: For BAU 2025 in Munich, the innovative
fittings, but at lighting and smart building technology. sub-brand was to be expanded to include equally forward-looking developments in
the classic hardware range. What could be more obvious than to expand the stored
Consistency and change – the evolution of a traditional brand exhibition stand by a few axes from the company’s own shelving system and create
a symbiotic transition between the well-known brand with the large red A on a white
The choice of location alone sent a clear message. All content from the showroom background and the new sub-brand Häfele Lighting with bright orange on a black
formed the basis for the trade-fair presentation, and the newly produced contributions background as a visible “best of both worlds”. The successful principle of making
were integrated directly in Stuttgart – creating a lively cycle between the trade fair and all previous content available at the trade fair using the same system and integrating
the permanent installation. The spatial design also followed the principle of reuse: the the new productions at the trade fair and in the showrooms had become a valued
“head” of the stand could be removed, and the entire main body was designed so that tradition. What began as Blackbox in the Römerkastell has long since matured into a
it could be seamlessly integrated into the Häfele showroom in Nagold afterwards. A strategic construct. Today, core elements of the stand are directly integrated into the
sustainable approach in the best sense of the word: consistent in design, versatile in showroom, and the range of products and services on offer has been continuous-
function and permanently adaptable in terms of content. The success of the themes ly expanded and enhanced. The Blackbox is therefore not just a room, but a living
of furniture lighting, room lighting and connectivity has led Häfele to develop the sub- workshop for ideas, a transmitter and an ambassador that is constantly changing and
brand Häfele Lighting – and the launch will be celebrated at Light + Building 2024 in evolving. Modular systems and a consistent design signature enable recognizable and
Frankfurt. The matching exhibition stand must embody the innovative strength and resource-saving appearances. The basis is a deep understanding of brand spaces as a
confidence of the traditional brand. “Trust your own products”: the entire stand is narrative platform: flexible, immersive and integrative. Because design does not start
built from the company’s own modular shelving system, Versatile. On the outside, from scratch every time, is only possible through dialogue and builds on a sustainable
the products are attractors; on the inside, they can be experienced. Once again, the system, spaces are created that grow – in terms of both demand and message. What
existing multimedia sequences form the basis for the digital shelving, while the new design surprises does this conceptual approach still have in store? Stay tuned!

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