Page 139 - AIT0619_E-Paper

Entwurf • Design blocher partners, Stuttgart
Bauherr • Client Rothaus AG, Grafenhausen
Standort • Location Sophienstraße 21, Stuttgart
Nutzfläche • Floor space 760 m (Restaurant)
2
Fotos • Photos Joachim Grothus, Herford
Mehr Infos auf Seite • More infos on page 174

ROTHAUS RESTAURANT

IN STUTTGART

The Gerber in the Stuttgart city centre opened in au-
tumn 2014. Since then, the shopping centre already
saw countless tenant changes. Above all the gastro-
nomy on the ground floor never really seemed to take
off. Now the Rothaus brewery has taken over the food
court. The motto is: the Black Forest in the Gerber. The
interior was designed by blocher partners.

T annenzäpfle is Baden-Württemberg’s contribution to the ranks of
famous cult beers! Since 1956, it has been brewed in the Rothaus
state-owned brewery in the village of the same name in the Upper
Black Forest community of Grafenhausen. At the beginning of the new
millennium, more due to mere coincidence than to a specific strategy,
it made its way into the gastronomic scene all over Germany. And
while, back home in Rothaus, they were initially rubbing their eyes in
sheer amazement about this sudden and unexpected success, they are
meanwhile working with high professionalism on their own brand pre-
sence. The next chapter of the brewery’s success story is now being
written in Stuttgart: This is where, in mid-May, Rothaus opened its first
own catering outlet. To describe the result as a brewery restaurant or
a beer palace might definitely be correct if these concepts would not
all too quickly awaken associations with dim, traditional German beer
halls. The Stuttgart Rothaus branch could, however not be any farther
from this! Jürgen Gaiser of blocher partners designed for Rothaus a
young, cool interior concept which translates the Black Forest and thus
the origin of Tannenzäpfle beer into space. He succeeded most impres-
sively in the central bar area. A ceiling installation of 9,600 black-smo-
ked shingles with, between them, individual light beams here and
there shining onto the floor like sun rays in a misty forest, makes the
dark and mysterious side of the Black Forest come to life. In a side area
behind the bar, a room-high, dark-green tiled stove with a seating
bench around it dominates a small, cosy Stube. A row of tiles is desi-
gned as a decorative frieze and, with its fir-cone motif, refers to the Rot-
haus bestseller. The “dark heart” in turn is surrounded by a brightly-lit
restaurant area. Light-coloured fir flooring and walls clad with spruce
shingles characterize the atmosphere. Here the ultimate Black Forest
motif is seen hanging on the wall as well: the head-high masterly car-
ved cuckoo clock! The culinary symbol of the Black Forest, smoked
ham, is of course found on the menu; or else – in the form of a whimsy
Grundriss • Floor plan ornament – even decorating the walls in the toilets.

AIT 6.2019 • 139