Page 130 - AIT0119_E-Paper

VERKAUF UND PRÄSENTATION • RETAIL AND PRESENTATION TECHNISCHER AUSBAU • TECHNICAL SOLUTIONS

Ein von den Innenarchitekten entworfenes Lichtsystem ... • A lighting system by the interior designers ...

Es entstanden acht getrennte Sensorik prüfplätze. • Eight separate sensory-analysis test stations were designed. ... erlaubt den Testern, in farbige Lichtwelten „abzutauchen“. • ... allows the testers to “immerse” themselves.

Raumgerüche aufnehmen und filtern. Auch im Präsentationsraum entschieden wir uns Surfaces, materials and light influence the sensory-analysis system
für eine abgehängte Decke, um die notwendigen Installationen von Klima-, Lüftungs-
und Brand melde technik zu verdecken. Zugleich dient die neue Decke der Raumakustik. For the new concept after the conversion, we developed the idea of a “Golden Walk”
Stellt sich dann im Umbau eine Stütze in den Weg des Planers, kann man diese entwe- which takes up the gold colour of the CI and interconnects all the newly produced
der kostenaufwendig entfernen oder, wie hier erfolgt, sensibel aufarbeiten und als zones. It starts in the fire compartment of the marketing department with a smoothed
Gestaltungs merkmal nutzen! So wurde um die zentrale Stütze im Raum auch der brass wall which now extends all the way to the hallway of the sensory-analysis unit
Kreativ meeting table entworfen. Er erlaubt den Nutzern, auf den individuellen and there ends in attractive wall luminaires with gold backing. Further along, the
Platzbedarf zu reagieren. Mit einem Handgriff werden aus einer Theke zwei. So erfährt “gold vein” forms a loft counter of solid-surfaces material and ends in a special brass
die grundlegende, statisch bedingte Stütze durch den Umbau eine neue Funktion. Unser fitting suspended from the ceiling. In order to clearly show the new connection, it was
Fazit nach dem Umbau lautet – getreu dem bekannten Werbeslogan von Mumm: necessary to remove the existing, opaque door and all the wall elements belonging
Manchmal muss es eben ... Mut sein, sich neu aufzustellen, um eine Idee umzustellen. to it and to replace it with a clear glass ensemble which now provides new room and
appealing daylight quality. The actual focus of our design, however, was to develop
A t its Eltville in the Rheingau location, the Rotkäppchen-Mumm company had set the sensory-analysis unit. For this, the goal was to optimally ensure the assessment
the task of designing a new sensory-analysis unit in a historic building and to
of the product quality with the help of professional methods of sensory analysis
combine functionality and modern interior design without hiding the charm of the old which, not least, very much depends on the surfaces selected, the materials used
building fabric. A competition was held which was won by our Rüdesheim interior and, above all, the lighting concept. In a part of the large main space, eight professio-
design firm. With the motto “Since we are already converting, then ….!” a kitchen for nal and shielded white sensory test stations thus resulted, according to DIN EN ISO
developing new products, a room for creative meetings and, last but not least, a con- 8589:2014-10 with IT-supported data input and evaluation. For this, we designed a
nection to the marketing department in the next building with its own fire compart- specifically constructed lighting system which provides optimum conditions for the
ment were added to the central part of the assignment, the sensory-analysis unit. And test persons who are at work there. The CRI value is almost 100 which corresponds
of course please don’t forget to also integrate the brand’s new CI together with the to the colour rendering produced by daylight. The light temperature can be freely
respective colour coding. And suddenly the initially enormous 120 square metres of selected between 3,000 and 6,000 Kelvin. Thanks to RGB light, the system furthermo-
conversion area started to feel tiny for meeting all the needs. re allows the testers to immerse themselves in a wide variety of colour worlds.

130 • AIT 1/2.2019