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Entwurf • Design Wutopia Lab, Yu Ting, CN-Shanghai
                                                                                        Bauherr • Client Zhongshu Bookstore, CN-Suzhou
                                                                                        Standort • Location CN-Suzhou
                                                                                        Nutzfläche • Floor space 1.380 m 2
                                                                                        Fotos • Photos HU Yiji, CreatAR, CN-Shanghai
                                                                                        Mehr Infos auf Seite • More infos on page 138













                                                                                        ZHONGSHU BOOKSTORE

                                                                                        IN SUZHOU





                                                                                        Print is alive! Despite all the gloomy predictions and
                „Dünne Aluminiumlayer in sanft
                                                                                        the digital media, readers continue to buy well-made
                                                                                        books and magazines. In Suzhou, the Chinese booksto-
                abgestuften Regenbogenfarben
                                                                                        re  Zhongshu has opened its eighth branch. Wutopia
                                                                                        Lab has designed an exciting scenario for the store.
                ergreifen Besitz vom Raum.“
                                                                                        Four zones, as different as the chapters of a book are,
                                                                                        take readers on a voyage of discovery.


                                                                                        A   uthors who want to captivate their readers at best start with the
                                                                                            very first sentence on the first page. Booksellers who want to
                                                                                        lure potential customers make sure they have attractive shop win-
                                                       1                                dows. If the bookstore is on the third floor of a high-rise building,
                                                                                        however, there has to be a good reason to go there. In the Chinese city
                                                                                        of Suzhou, one of the Chinese boom towns next to Shanghai, biblio-
                                   4
                                                    2                                   philes have every reason to keep going to Zhongshu again and again.
                                          3                                             Yu Ting, the founder of the Shanghai-based creative studio Wutopia
                                                                                        Lab, designed a unique scenario! The entrance of the bookstore is a
                                                                                        brightly shining room which Yu Ting calls the Sanctuary of Crystal. The
                                 5
                                                                                        extremely minimalist, literally dematerialized space is bordered by
                                                                                        translucent glass bricks. Displays of acrylic glass suspended from the
                                                                                        ceiling present the new publications like precious museum exhibits.
                    6                                                                   Then an abrupt change of scene follows. The Cave of Fireflies turns
                                                                                        out to be a true darkroom. A forest of shiny optical fibres hanging
                                  7
                                                                                        from the ceiling brings light into the darkness – an exceptional instal-
                                                                            12          lation one  would rather expect to see at trade fairs.  The tunnel-
                                                                                        shaped room leads into the large main area, the Xanadu of Rainbows.
                                                                                        There one finds a kaleidoscope of colours. Thin, perforated alumini-
                                           8
                                                                                        um sheets in softly graded rainbow colours take over this room and
                                                                         11
                                                                                        produce a cheerful, airy-light atmosphere. Ample daylight intensifies
                                                             9
                                                                                        the luminosity of the colours which are also visible on the façade. The
                                                                                        coloured lamellae meander through the U-shaped layout and overlay
                 1 Haupteingang • Main entrance
                 2 Buchempfehlungen • Recommendation book                               its orthogonal structure.  Together  with the organically formed,
                 3 Magazine • Magazine
                 4 Café und Kasse • Café and cashier              10                    custom-made shelves of different heights, seating steps looking like
                 5 Leseecke • Reading corner                                            sandbanks and island-like furniture, a scenario  resembling a land-
                 6 Hauptbereich • Main hall
                 7 Kunst & Design • Art & Design                                        scape was designed for pleasurable browsing. At the very back, where
                 8 Event-Bereich • Event space
                 9 Kunst & Design • Art & Design                                        the red lamellae turn step by step into soft pink, is the area for chil-
                10 Lesecamp • Reading camp                                              dren. A thin, translucent ETFE-membrane filters the shadows of the
                11 Kinderabteilung • Children’s ward
                12 Lager • Storage                                                      little houses behind. Some are bigger, others smaller – ideal houses
                                                                                        for hiding and browsing. Because the love of books cannot be encour-
                Axonometrie • Axonometry                                                aged too early, especially in the digital age!

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