RETAIL AND PRESENTATION
whether committed shop owner or manager of a shopping mall – those who put themselves and their business idea at the service of the customer would like to have a patent solution leading to the safe success of their efforts! While the three guarantors of economic success of a retail business were location, location, location, this has completely changed in the internet age! Those ordering online do not care about the location of their trading partner! Good that there are romantics for whom stationary stores are still an important contact point. 75 percent of all Germans personally purchase in a store at least once a month! This is no secret in the industry – in order to better position oneself against internet competition, many stationary retailers invest in what online trading cannot offer: in attractive store concepts that make shopping an experience. In this shopfitting issue, we have compiled best examples and stimulations for you. We have found more than 20 completed projects from Kempten to Beijing and Montreal and documented them on more than 70 pages with photographs and floor plans. We have introduced two new headings this year, which will provide additional support for the generation of ideas: under the title “Good and Beautiful” (page 60) we feature two innovative products, which are both aesthetic and sustainable. Under the headline “Ideas…” (starting
on page 114) we have collected individual wall designs in shopfitting and trade fair design for this issue. Sometimes, the success of a shopping centre must be subsequently started off. Architect Frank Dittel, who developed pop-up boxes for the “Das Gerber” shopping centre in Stuttgart, explains how this can be achieved (as from page 128). I had the opportunity to assure myself of the successful implementation on site (photo on the left). Since every good shopfitting concept needs a matching floor covering, we inform you about the latest news from the industry (starting on page 50) with current trends from the Domotex trade fair (photo at the bottom).
Petra Stephan, Dipl.-Ing.