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AIT 9.2021 – Retail and Presentation – Everything is so colourful here!

With the current AIT 9.2021 on the subject of sales and presentation, we have succeeded in producing a particularly colourful issue. On the one hand, we have collected all kinds of colourful items for sophisticated surfaces for our product focus on paints and wallpapers, and we have not been stingy with colours in the selected shopfitting and exhibition projects either! Pastel tones ennoble the Pangaia pop-up shop in London, coral brings life to the Mykita glasses shop in Berlin, yellow-orange makes the Cannabis Store in Toronto socially acceptable, and the fact that the Swabian department stores’ traditionalist Breuninger presents itself in Sachsenheim in sensual, exciting red was worth a title design for us. Colour structures and highlights exhibition concepts and creates visual stimuli for a broader audience. This is also the subject of our article Eye Candy, in which scenography expert Janina Poesch deals with selfie museums and their Instagrammability. Things will certainly be colourful at Art Basel at the end of September. For art enthusiasts, we have prepared A Weekend in Basel.

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Issue 9.2021

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