Page 128 - AIT0923_E-Paper

VERKAUF UND PRÄSENTATION • RETAIL AND PRESENTATION TECHNISCHER AUSBAU • TECHNICAL SOLUTIONS

Im Eingangsbereich verschafft eine Fokuswand neugierigen Kunden erste Informationen zum Konzept des Stores. • In the entrance area, a focus wall provides the first information about the store‘s concept for curious customers.

Shop-in-Shop – eine anmietbare Verkaufsfläche • Shop-in-shop – a rentable sales area Treppenaufgang zum Outlet- und Second-Hand-Bereich • Staircase to the outlet and second-hand area

W ith over 20 years of experience in retail design, the Globetrotter store is the first due to technical requirements. In the entrance area, a focus wall boldly declares, “Wel-
in my career that truly embodies radical and comprehensive sustainability. come to the first Re:Think Store in Germany!” A prominently positioned 3.20-metre bear
Re:Think takes old and transforms it into new, with nearly 100% recycling and upcycling. (Globetrotter’s mascot) was crafted in a patchwork style from old materials. Berlin artist
Globetrotter’s approach with Re:Think is revolutionary, as it goes beyond using sustainable Gunnar Zimmer used metal sheets, perforated sheets and back panels to create a sculp-
materials – true sustainability, in my view, involves repurposing existing resources instead ture. Former security cameras became eyes, repurposed smartwatch holders were trans-
of producing and using new innovative materials. The ‘new’ store in Bonn exemplifies this formed into claws. The fitting rooms were also made from patchwork materials, including
approach by prioritising the reuse of existing materials in its redesign. The concept’s inno- old banners and curtains newly sewn together. The panels for this were sourced from old
vative idea originated from an initiative of the Globetrotter management, who organised stores. Down to the smallest detail, sustainability prevails, even in the form of mini touch-
a competition for the project. The prefix ‘re’ carries powerful impact – it’s used in ‘reduce, points with comments about the origin of materials, for example, printed information on
reuse, recycle, repair’. Combined with ‘Think’, it signifies a call to think anew and further. former truck tarpaulins throughout the store.
Our next step was to craft the customer journey and develop the store’s storytelling. Our
focus was always on the customers, aiming to emotionally engage, inform, inspire, convin- Old furniture shines in new – and old! – light
ce and transform them into ambassadors for sustainability. Simultaneously, we aimed to
create a contemporary and operationally functional retail concept. The floor design is based on a particularly straightforward approach: we simply kept the
existing carpet! Even the former test track for model cars has been preserved. The lighting
New in the old – From electronics store to outdoor shop was also largely retained from the existing setup. All the furniture comes from existing
Globetrotter locations. Our design aims to inspire customers to rethink their perspective.
The pioneering project was implemented in a former Conrad store. We encountered an Can’t we create something new from it? Can we move away from linear thinking towards a
array of old wire baskets, carpets, lighting fixtures and shelves, all waiting to be analysed, circular economy? When even the last screw is reused to create something beautiful, useful
catalogued and arranged into a new creative patchwork of recycled materials. In the end, and sustainable, then we have achieved our goal. I am delighted to have done pioneering
nearly 100% of the materials used for the ceiling, walls, floor and product displays were work for Globetrotter and combined a true experience with thoughtful services and sustai-
sourced from recycled materials. Only two to three percent had to be purchased new nable design. The company’s new store rightly deserves the Re:Think label!

128 • AIT 9.2023