Page 97 - AIT0920_E-Paper

Entwurf • Design Fyra, FI-Helsinki
„It needed to be something more
than just a row of parcel lockers.“
Fyra
Perspektive • Perspective
Bauherr • Client Posti, FI-Helsinki
Standort • Location Keskuskatu 3, FI-Helsinki
Nutzfläche • Floor space 1.100 m 2
Fotos • Photos Riikka Kantinkoski
Mehr Infos auf Seite • More info on page 126
PARCEL SHOP
IN HELSINKI
Parcel shop with a difference — the Finnish delivery ser-
vice Posti responds to the changing needs of its custo-
mers and the new conditions in the mail-order industry
with a novel concept. Box by Posti is thus not only the
world's largest parcel station but also offers attractive
services for customers. The matching interior was desig-
ned by the architects at Fyra.
S hipping services provider Posti has been part of everyday life in
Finland for several centuries. However, as everyday lifestyle has
changed in terms of purchasing behaviour — the trend is more and
more towards online mail order purchasing — Posti dares to take a
step into the future. A place had to be created in the middle of the ca-
pital city of Helsinki, which should provide at least 600 post office
boxes for the dispatch of parcels, but also offer its customers a large
variety of self-service possibilities. The consulting firm Motley was the-
refore entrusted with the development of such a concept and worked
closely together with the architects from Fyra regarding the spatial im-
plementation. Fyra — distinguished by the Finnish Association of Inte-
rior Architects as Interior Design Firm of the Year 2020 — designed a
shop that connects e-commerce companies with their customers in a
brick and mortar location. Since the customer is supposed to use the
shop areas intuitively and on a self-service basis, the different service
areas were separated and distinguished by colour. The applied colour
scheme is inspired by the corporate identity of Posti, but the interior
is still independently representative of the renewed identity of the
shipping services provider. From the outside, the first glance wanders
to a showroom where online retailers have the possibility to present
the goods they offer. This has given the parcel shop an external effect
that arouses curiosity about what else is going on inside. As Posti is
strongly committed to sustainable solutions, Fyra has provided areas
where customers can unpack their parcels, try on the ordered items
in the changing rooms provided in the store and, in case of returns,
repack the goods and send them back. The sustainable idea of saving
resources and also time was thus transferred to the space. Automated
service stations offer customers the possibility to dispatch the parcels
on your own. Should they have any questions or problems, a service
employee is always available. Finally, the heart of Box by Posti is lo-
cated at the back of the shop: the world's largest parcel station with
600 boxes for parcels — designed in trendy Posti rosé.
AIT 9.2020 • 097