Page 79 - AIT0920_E-Paper

Entwurf • Design Pablo Muñoz Payá, ES-Petrer
Bauherr • Client Sedka Novias, ES-Petrer
Standort • Location C/Mirabuenos 11, ES-Petrer
Nutzfläche • Floor space 1.396 m 2
Fotos • Photos David Zarzoso, ES-Xirivella
Mehr Infos auf Seite • More info on page 126

WEDDING FASHION

IN PETRER

If one believes German private television, wedding-fa-
shion stores may well frequently be places “between
tulle and tears” but they only rarely stand out with
high quality of design. With his concept for Sedka No-
vias in Petrer in Spain, the local architect Pablo Muñoz
Payá has now proved that bridal gowns and wedding
suits can also be sold without kitsch and cliché.

L ith close to 1,400 square metres of sales area on three levels, Sedka
Novias is one of Spain’s largest wedding-fashion stores. It is located
in a converted commercial hall in the southern district of Petrer, a city
of 35,000 inhabitants situated in the hinterland of Alicante in the sout-
Grundriss Untergeschoss • Basement floor plan heast of the Iberian Peninsula. A motorway feeder road and almost un-
limited parking space right in front of the door may not really turn the
location in the middle of a commercial area into the most romantic spot
on earth – for business, however, it indeed offers the very best conditi-
ons. Up to 20 future brides and grooms – including the, today, in most
„Geheiratet wird cases customary large entourage consisting of friends and family mem-
immer!“ bers – can be looked professionally after at the same time. It goes wit-
hout saying that the corresponding number of changing rooms are avai-
Lebensmotto lable. They are distributed across all the levels around the shared, cir-
cular atrium and each have a vestibule equipped with upholstered sea-
eines Brautmoden- ting benches for the above-mentioned entourage as well as a spacious
Verkäufers changing- and presentation area. The employees in charge are further-
more able to access all the changing rooms directly from the adjacent
preparation areas. Also part of the infrastructure of the store are a tai-
lor’s shop for alterations, a large storage as well as office- and social
Grundriss Erdgeschoss • Ground floor plan spaces. All this was planned and realized by the architect Pablo Muñoz
Payá domiciled in Petrer. He approached the existing industrial hall wit-
hout any scruples. It already had a lower level which only had to be
converted and complemented with a delivery ramp, whereas Muñoz
Payá divided the two-storey, open hall space in its height with a newly
added floor. The new façade was constructed of micro-perforated,
white- and golden-anodized corrugated-iron sheets. These give the buil-
ding envelope an almost textile effect – one might say: similar to a bri-
dal gown. The highlight of the conversion, however, was created by the
architect on the inside with a staircase swinging in two wide circles
through the open atrium. With its golden stringers and banisters, it adds
a highly poetic gesture to the space: the image of two intertwined wed-
Grundriss Obergeschoss • Upper floor plan ding rings. And here at the latest, we as well say: Yes, I will!

AIT 9.2020 • 079