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will require more attention in the future. In building planning, the connection of digital zones in supermarkets will change. The complete entrance/check-out zone has to be
terminals or the automation technology on product carriers and their link to the data net- adapted and mobile payment has to be feasible everywhere.
work have to be considered. IT specialists and data-bank experts start to play an impor-
tant role in shop fitting: Interior design in retail will be more and more determined by the Trend IV: Robotics
data architecture.
Attention economy is the decisive keyword when the issue is the use of robots in customer
Trend II: Big data service. In Asian shopping malls, robots are already frequently used and also on cruise
ships. In Germany, robots in retail are to date more of an exception. However, it has
There are above all four tasks in the digitization of retail: data collecting, data processing, already conquered the back sector, hence retail logistics. Here we find the automation of
data output and data backup. Any company should think about which data is to be col- repetitive, unvarying processes: For instance storage and relocation, internal transport and
lected – and in which way. Whether the information behaviour or the payment mode is also order picking. Here as well big data intervenes: The data collected at the checkout,
to be assessed or whether the data is to be collected in the store. What matters is to know linked with sensors at the shelves and the information from the warehouse activates
exactly which data is important. Store operators have to ask themselves where the cus- ordering. For planners and architects, this means that the supply of data technology
tomer data ends up and which data protection- and backup systems will be necessary. always has to be taken into consideration and, at best, included in the planning. Then
This, in turn, has consequences for shop fitting: the networking of the sales areas with the there is the building planning which has to pay more attention to the routes and loading
central IT control and the warehouse or relying on intelligent electronics, for instance with zones of robots.
RFID chips on the shelves
Trend V: Virtual reality
Trend III: New payment systems
Virtual reality is the trend of the future whose development is still in its infancy. Intelligent
In the stationary retail trade, more than half of the goods are currently paid for in cash. deli counters, context-sensitive adaptations of the surroundings, product comparison via
Experts agree that this percentage will markedly drop. Cashless payment will increase. surface scanning, virtual shopping lists: these kinds of applications are part of a booming
Not only because politics promotes it to avoid crime and make money flows more trans- technology which gives shopping a playful lightness. For the building of VR-compatible
parent. But also because trading groups want to collect more and more data. In addition, stores, this means taking digital media and automation technology into consideration. The
new, young groups of buyers enter the market who are familiar with mobile processes on IT professional will here as well be an important interface for all the work areas of shop
smartphones. The first cashless society will, however, not be in Asia, Europe or the USA fitting. The stationary retail trade is well-advised to emphasize the qualifications of its
but in Africa where many countries do not have a bank infrastructure with automatic employees in the coming years. But these trends also include all the service providers of
tellers. In our country as well, banks will drastically change: Some of their services (cred- retail: architects and interior designers, shop fitters, lighting and electronics expert.
its, payments) will be taken over by the big players in the online trade such as Amazon Besides the orientation of shop fitting on the customers’ shopping experience, digitization
or eBay. The consequences for interior design and shop fitting are considerable: checkout and networking will be important further pillars for designing retail stores.

2./3./4. Designers’

November
2018 Saturday

th
17 Edition, Switzerland, Langenthal
www.designerssaturday.ch