Page 79 - AIT0621_E-Paper

Entwurf • Design Child Studio, GB-London
Bauherr • Client Humble Pizza, GB-London
Standort • Location 342 King’s Road, GB-London
Nutzfläche • Floor space 85 m 2
Fotos • Photos Child Studio, GB-London
Mehr Infos auf Seite • More info on page 134

HUMBLE PIZZA

IN LONDON

Plant-based nutrition is enjoying great popularity — a sus-
tainable trend that provides the basis for Humble Pizzeria
on London’s King’s Road. The small, powder pink restau-
rant serves dishes that do not involve animal suffering.
The designers from Child Studio started their design pro-
cess by eating a Humble pizza. Humbleness does not
have to go hand in hand with abstinence — stay humble!
„Humble is a fantasy about King’s
Road of the time when the street n the nineteen-sixties and early seventies, King’s Road in the Bri-

was buzzing with hippies, punks I tish capital was a central venue of the hippie and punk culture.
and fashion kids.“ The road was home to the first fashion boutique of Vivienne West-
wood and Malcolm McLaren, and the well-known Chelsea Drugstore
Alexy Kos und Che Huang — a three-storey building complex with record shops, restaurants,
snack bars, small clothing shops, a pharmacy and bars — was also
von Child Studio located there. Meanwhile, King’s Road is less rebellious, yet no less
trend- and culture-conscious. It is synonymous with alternative fa-
shion, music and pop culture. This is just the right environment for
Humble Pizza, a pizza restaurant passionately following the trend of
a vegan diet. Alexy Kos and Che Huang from London-based Child Stu-
dio began their design process during an extensive conversation with
the Humble clients about plant-based meals, of course including a
tasting session, in order to develop an idea of how to firmly weave
the restaurant’s philosophy into the interior design and make the cui-
sine more accessible to a wider public. From the outside, the pizzeria
attracts attention with its colour scheme of bright Millennial pink.
Like a pink thread, the colourfulness extends into the interior, where
complementary green highlights have been added. The materiality is
inspired by British mid-century modern movement and is reminis-
cent of the Formica cafés that first appeared in London’s West End in
the nineteen-fifties. These small coffee bars were often run by fami-
lies who had immigrated from Italy. Formica laminate was used on
walls, floors and fixtures. Child Studio adopted the laminate aesthe-
tic for the humble pizzeria. This design concept results in an atmo-
sphere that does justice to the context of the King’s Road, brings it
adequately into the our present day without appearing old-fa-
shioned, and blends naturally into the whole neighbourhood. It was
a deliberate intention that the pizza restaurant should convey the fee-
ling of a film set, capable of telling the narrative of a past in which
Mick Jagger is roaming the Chelsea Drugstore and Vivienne West-
Isometrie • Isometric wood is designing new clothes.

AIT 6.2021 • 079