Page 95 - AIT0423_E-Paper

Entwurf • Design Cosy Barcelona, ES-Barcelona
Bauherr • Client Sauvage TV, ES-Barcelona
Standort • Location ES-Barcelona
Nutzfläche • Floor space 650 m 2
Fotos • Photos Salva López, ES-Barcelona
Mehr Infos auf Seite • More info on page 142

TV COMPANY

IN BARCELONA

This Spanish project shows that you don't always have
to treat everything with kid gloves! A bold use of color
can also be good for the revitalization of old industrial
buildings. Especially when it's as playful as it is here - in
Sauvage TV's new office. Through bold color blocking,
Cozy Barcelona has succeeded in spatially translating
the strong brand identity of the production company.

C a L'Illa is an old industrial complex in the El Poblenou district of
Barcelona. The rough, rustic character of the factory buildings
which had been constructed here in 1930 according to a design by the
Catalan architect Carlos Martínez Sánchez on the footprint of a typical
Barcelona mega residential block has been preserved to this day. A
brick façade, steel beams, exposed screed. With the takeover of a 650-
square-metre office space in one of the old factory halls by the produc-
tion company Sauvage TV, some colour has finally moved into the pre-
mises! The idea for this came from the two interior designers Ana Hiri-
goyen und Vania Gaetti from Cosy Barcelona whose design was inten-
ded to produce a colourful eye-catcher that would pick up on the ex-
pressive character and graphic culture of the company itself: A colour-
ful graffiti on a high partition wall was created as a large leitmotif and
thus the trendy colour concept for the rest of the very spacious open-
plan office was already found. The latter is structured in a strictly linear
way: In accordance with the orientation of the building, the brightly lit
workstations are arranged along a long, street-facing window front. En-
closed meeting and production rooms are located overlooking a view
of the inner courtyard. There is plenty of space for movement in the
central corridor between these rooms; round tables, each surrounding
a planter with an indoor palm and reminiscent of the street furniture
popular in Barcelona, serve as gathering points for informal meetings
or short coffee breaks. Two conference rooms as well as functional and
waiting areas are located at the ends of the long hall. For Ana Hiri-
goyen und Vania Gaetti, the major challenge was not to change the exi-
sting building and yet add something funky and non-conformist to suit
the young company. With their bold use of colour, Cosy Barcelona suc-
ceeded in this endeavour: By applying powerful shades of orange, blue
and yellow to all profiles, ring lights, partition walls, even joints, both
time layers – the old and the new – are now clearly set apart from each
Grundriss • Floor plan other and can each work on their own.

AIT 4.2023 • 095