Page 113 - AIT0422_E-Paper

Entwurf • Design Seebald. Studio für Architektur, Stuttgart
Grundrisse der drei Laden-/Büroeinheiten • Floor plans of the three office elements
Grundriss Laden 2 • Floor plan Laden 2
Wandabwicklung Laden 2 • Wall Development Laden 2
Bauherr • Client Werbewelt AG, Stuttgart
Standort • Location Tübinger Straße 63-65, Stuttgart
Nutzfläche • Floor space 518 m 2
Fotos • Photos David Frank Photographie, Ostfildern
Mehr Infos auf Seite • More info on page 142
WERBEWELT AGENCY
IN STUTTGART
“Nothing lasts like a temporary arrangement”, this saying
is proven by the newly designed premises of the Stuttgart
Werbewelt agency. What, five years ago, started as an in-
terim solution, together with the Christoph Seebald team
is now an inspiring, flexible venue of encounter which –
true to the agency motto “Make dreams come true” – of-
fers a communicative breeding ground for new dreams.
W olfgang Benz had just recently had the premises of his Werbe-
welt agency refurbished when a building damage suddenly
made it impossible to use the three top floors of the former company
premises in the northern part of Stuttgart. Three vacant stores in a new
building in the south part of Stuttgart offered a temporary refuge and
thus the creative minds of the Werbewelt agency moved into a shell con-
struction behind extensive shop windows. Since this rudimentary work
environment in the end did not mean a loss of comfort but an increase
in freedom, communication and inspiration, on the occasion of the 25-
year anniversary of the agency decided to not only make the interim
state manifest but to even cultivate it by cooperating with the team of
Seebald.Studio. The task was to design a flexible room which, on an area
of approximately 500 square metres, allows a quick conversion from an
urban workspace into an inspiring event space. As a result, the multi-
function area with surace-mounted cables and exposed-concrete surfa-
ces still looks rough and improvised but delicately structured, white fa-
brics as well as large short-pile carpets now ensure an acoustically plea-
sant and – in combination with the golden reception counter – an elegant
and high-quality atmosphere. The curtains divide the individual sections
into zones within the layout, produce open and closed rooms which
allow discreetly retreating as well as flexible spaciousness for collabora-
tive togetherness of the 40 employees possible. Each of the three stores
has a specific empasis: In store 1, the focus is on concentrated working;
in store 2, informal meetings and in store 3 important presentations and
appointments can take place – small lounge islands complement the
rooms. “We feel less that we are in an office but in fact like being in a
store”, Wolfgang Benz explains. “We love the fact that we are not being
spatially distanced but are able to keep a feeling for life and for the
people who are constantly passing by our windows. We certainly want
to play a part in a lively city and, in addition to our events, we also in-
tend to open our doors for the neighbourhood, for instance with a pop-
up café or a gallery.” And, of course, this also pleases all the neighbours!
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