Page 91 - AIT0124_E-Paper

Entwurf • Design Coordination Berlin, Berlin
Bauherr • Client Miller & Marc, Berlin
Standort • Location Hauptstraße 17, Berlin
Nutzfläche • Floor space 88 m 2
Foto: Jennifer Marke
Fotos • Photos Christoph Musiol, Berlin
Mehr Infos auf Seite • More info on page 126

OPTICIAN

IN BERLIN

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860 1970 720 1970 380 730
Elegant, minimalist and unmissable, Germany’s first
flagship store of the Spanish eyewear brand Miller &
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Marc has graced the ground floor of Auguststraße/corner
of Koppenplatz in Berlin-Mitte since August 2023. With
its sustainable approach, the Berlin-based Coordination
office reflects the eyewear brand’s aspiration to be “not
the best in the world, but the best for the world”.
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C oordination was founded in 2004 by designer Flip Sellin and archi-
tect Jochen Gringmuth. Together with associate Lena Kramer and
an international team of architects, interior- and product designers, they
develop convincing design concepts based on multi-layered expertise
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and an eye for spatial, social and cultural circumstances. In the field of
tension between duality and contrast and with a keen sense of colour,
the office delivers expressive results. Their portfolio ranges from furnis-
hing concepts with customized furniture and lighting for brand architec-
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ture and retail spaces all the way to exhibition concepts. The centrally
positioned and oval-shaped terracotta-coloured retail counter and the
design-analogue sales counter are the office’s own locally produced
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designs. Coordination created an effective colour contrast with a floor
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covering dipped in deep cobalt blue and the walls, reveals and win-
dow frames, which are also cobalt blue and frame the shop windows.
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The result is an elegantly Mediterranean feel with a brutalistic twist.
A sand-coloured curtain runs as a space-defining element through the
entire shop to the rear examination area and lines all the walls oppo-
site the shop window. The clever zoning with free-standing furniture
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creates open lines of sight for the visitors. In the spirit of sustainability,
the reused and purposefully placed filigree white eyewear displays from
a former Spanish branch set the stage for the well illuminated and con-
kitchen
temporary eyewear models made of durable acetate. Founded in Madrid
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in 2016 as a local eyewear brand with a global outlook, Marc & Miller
is revolutionizing the eyewear industry and establishing transparency,
simplicity and new ideas for the benefit of the environment. By cutting
lense cutting
out the middlemen and producing the frames in-house using traditional
eye exam studio
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methods, the company is able to offer its models at affordable prices.
The acetate material is made from recycled, dyed cotton fibres, while the
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hinges, bridge and screws of the Miller & Marc models are made from
stainless steel. In keeping with their advertising slogan “Buy less, choose
well, make it last”, this is a great way to be seen and the appealing retail
Grundriss • Floor plan design focuses on the clear presentation of the products.

AIT 1/2.2024 • 091