Page 103 - AIT0123_E-Paper

Entwurf • Design raumkontor, Düsseldorf
Bauherr • Client Sükrü Aydogan, Magdeburg
Standort • Location Schönebeckerstr. 63, Magdeburg
Nutzfläche • Floor space 145,5 m 2
Fotos • Photos bullahuth Fotografie, Berlin
Mehr Infos auf Seite • More info on page 134

KOSMOS PHARMACY

IN MAGDEBURG

Whoever is commissioned to design the salesrooms of a
pharmacy inevitably has fight against the heterogeneous
packaging of the pharmaceutical industry. What good is
the best concept if countless little boxes and cardboard
stand-ups ruin the good design. raumkontor has preven-
ted this and has designed an interior that provides the co-
lourful product presentation with a calm setting.

I t is perhaps in the nature of things: Products that are seen can be sold
much more easily. And it is therefore little surprising that the packa-
ging of medicinal products tends to dominate the interiors of pharma-
cies with its diversity and colour intensity. What, in former times, used
to disappear in wooden drawers, today has to be openly displayed in
order to sell. Andrea Weitz and Jens Wendland of raumkontor Innenar-
chitektur have been in the business long enough to manage to get a grip
on this problem. This is evidently also the case with the Kosmos Apo-
theke which, as a one-storey annex, provides sufficient space for the
specific room programme and complements what is offered in a shop-
ping centre in Magdeburg which, in turn, is located in a brick building
from the late nineteenth century. They control the feared optical disor-
der with the calm look of the background that produces a colour base
for the diverse range of products. Against this, the pharmaceuticals look
distinct and structured; Care products are given a high-quality appeal
like a picture framed by a dark passe-partout. With their wooden relief
surfaces, the goods presentations in the room and also used for covering
the counter produces a warm and haptically appealing contrast to this.
Touching the counter increases the visual perception of the structure.
The room has a clearly discernible geometry, the wooden structure of
the acoustically effective ceiling seamlessly merges into the shelves for
the presentation of the pharmaceuticals and, with this simply gesture,
increases the conciseness of the spatial structure. The lighting concept
works with two components: the light that illuminates the products and
the room without being present as produced by luminaire bodies and
the innovative dancing luminous rings above the counter that are al-
ready visible from a distance. Should the association with the celestial
bodies in the name-giving universe [Kosmos] of the pharmacy arise, this
is certainly a nice side effect. That the design with ample love of details
also extends to the consulting areas and the work spaces equally plea-
ses the customers and the employees. This is because sterility only mat-
Grundriss • Floor plan ters in the sense of hygiene in the Kosmos Apotheke.

AIT 1/2.2023 • 103