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VERKAUF UND PRÄSENTATION • RETAIL AND PRESENTATION TECHNISCHER AUSBAU • TECHNICAL SOLUTIONS

Videoscreens zeigen bunte Comics im Stile der Pop Art. • Video screens show colourful comics in Pop Art style.

Glänzende Oberflächen und Spiegel im schwarzen Metallrahmen erzeugen spannende Reflexionen in alle Richtungen. • On the glossy surface and the mirrors and screens, white lines of light are reflected in all directions.

T he Cuccuini Kids shop was recently opened in the historic centre of Livorno. Bacioc- aimed only at the sale of a product but wants to give a unique added value by making
chi Associati implemented the 150-square-metre project with the aim to serve a very
the act of purchase a real experience. The sales area is designed with materials in light
young clientele between the ages of 0 and 14 by making them feel at ease in a space shades; the floor is made of resin, while the walls and the ceiling are finished with a
with a contemporary design. The challenge in the design of the store was to give life to glossy varnish to create a (gender-)neutral look that shows off the colourful video screens
a place that wants to integrate into modernity. The space wants to stand out from usual and garments to their best advantage. In this bright and minimal context, a completely
standards by attracting the attention of young children and adults, dissociating itself green space stands out. This room is located at the back of the shop and it is already
from all the canonical aspects concerning the sphere of childhood. The ambiance takes clearly visible from the outside, creating a focus of interest on the entire shop and at-
up the digital culture, and each inserted element adds to the dynamics of the space. At- tracting the attention of the public, who is invited to enter and discover the interior
mospheres change continuously, not interfering with the clothes that are shown to their space. The choice of the colour green is not only related to aesthetic design, but also to
best advantage and remain the main protagonist. At the same time, the garments on dis- its symbolic meaning: unlike other colour stereotypes, green is not associated to any
play integrate with the design elements of the store themselves, so that everything that gender in particular, and it is the colour of nature –a theme that is of increasing impor-
is present is part of a single project. The identity of the store results from the combination tance to the young generation. As for this room, the walls and the ceiling are finished in
of architecture and design; both lines and volumes are essential; plastic elements in light a green glossy varnish, while the floor corresponds with the rest of the shop.
shades are contrasted by a green setting. Light lines are reflected and multiplied on
glossy surfaces in every direction, creating the impression of continuous movement. Dis- Monochrome and light-reflecting – with more than a hint of green!
play hangers with dynamic video contents are arranged in different directions und illu-
minate the shop with a constantly changing atmosphere. Cuccuini Kids is a space for Green leather sofas and sideboards along the walls enhance the monochrome effect.
everyone, without gender distinctions, that follows a new concept by detaching itself The clothes are presented on wall shelves. The shimmering surfaces reflect the light
from traditional sales systems to meet the trends of the young generation with their in- tubes attached to the front sides of the wall shelves – in this way, the products are indi-
creasing interest in the digital world. The design philosophy of Baciocchi Associati is not rectly illuminated from different directions and with varying intensity. These “light sec-

114 • AIT 1/2.2022