Page 115 - AIT0122_E-Paper

Entwurf • Design Baciocchi Associati, IT-Arezzo
Bauherr • Client Gianni Cuccuini Boutique, IT-Livorno
Standort • Location Via Ricasoli, IT-Livorno
Nutzfläche • Floor space 150 m 2
Fotos • Photos Jacopo Bille
Mehr Infos auf Seite • More infos on page 126

Längsschnitt West • Longitudinal section west

Längsschnitt Ost • Longitudinal section east

Grundriss • Floor plan Querschnitt Nord • Transversal section north

tions” bring the room to life. Lighting is also provided by neon tubes on the ceiling and for young and adults. In fact, the shop wants to be a space that both the young customers
walls that follows the perimeter of the room, giving it greater three-dimensionality. In and their companions are eager to enter and explore. In addition to the animations, there
general, the concept of movement and dynamism is conveyed by the videos present are Plexiglas panels of different colours that zone the store. They too are equipped with
throughout the store. The Plexiglas hangers underneath the screens are used for presen- Plexiglas display rails and follow the same purpose as the videos, namely to give colour
ting hanging garments; the transparency of this material creates the impression that the and identity to the shop. From the entrance, a shelving unit mounted on the wall accom-
clothes are floating. Lightness is in fact another key concept of the project. The video panies customers to the green area at the back. This piece of furniture is characterised
screens are arranged on the wall and on the ceiling so that they face in different directi- by the fact that, despite its important size, it remains a very light element and perfectly
ons, thereby creating dynamics and defining several paths within the store. integrated into the context, without interfering with it. Its finish is identical to that of wall.
As it is mounted on the wall, the element is detached from the floor. Its illuminated cuts,
Luminous comic: pop art in black frames resulting by LED stripes hidden between vertical Plexiglas panels, create a rhythm that
accompanies the customer on his tour of discovery around the store. The pieces of clot-
The videos are mounted in black iron frames which hide the structure necessary for an- hing are also displayed on shelves located in several areas of the shop, which have the
choring them to the wall – this facilitates a considerable overhang and enables the frames same finish as the walls in order to create continuity. The cash desk, located in the cen-
to support the weight of the element itself and the products hanging from it. In addition, tral area of the store, is made of polished steel that reflects everything that gravitates
these iron elements are equipped with LEDs in the upper and lower section, necessary around it, thereby camouflaging itself in the space. Mirrors positioned on the walls create
for the illumination of the garments and of the interior in general. This is a crucial design spatial illusions, which are multiplied by reflecting videos and coloured Plexiglas areas.
aspect of the project as the lighting of the shop never comes from the ceiling but is indi- Finally, it should be noted that every furniture and finishing has been designed and stu-
rect and defined by the LEDs housed in the frames and by the continuously changing died specifically for this space. In fact, the philosophy of Studio Baciocchi is to insert in
media contents themselves, which illuminating the area around them. The screens dis- each project elements that are specially designed for the specific space of intervention
play pop graphics related to the world of comics that have always been cause of interest so that each project is unique and always endowed with great personality.

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