Page 89 - AIT1122_E-Paper

Entwurf • Design Raúl Sánchez, ES-Madrid
Bauherr • Client Smile2Impress
Standort • Location Carranza 7, ES-Madrid
Nutzfläche • Floor space 200 m 2
Fotos • Photos Luis Asin, ES-Madrid
Mehr Infos auf Seite • More info on page 134

IMPRESS DENTAL

PRACTICE IN MADRID

Aseptic, cool, white and blue – associations in almost
anyone when the word dentist is mentioned. Increa-
sed by a nagging feeling that is usually inherent in such
places. But there is another way: In Madrid, consistent
with the CI of the enterprise, Smile2Impress offers an
alternative as to design and atmosphere – due to the
distraction – and, hopefully, a painless one as well.

T eenagers in particularly cannot avoid frequently having to put
themselves into the hands of dentists or orthodontists. For most of
the young people, practices or clinics and the treatments that take place
there are rather a bothersome evil. Besides efforts to towards further
development of medical and therapeutic measures, it is therefore all the
more important that the ambience of the unpopular places is also de-
signed in such a way that it can adapt to the visual habits of the young
male and female patients. For the latest practice of the internationally
operating Smile1Impress company, Raúl Sánchez Architects have desi-
gned exactly this for the Madrid branch intended for teens. Red, blue
Grundriss • Floor plan and grey – the colours of the brand of orthodontists – have been exten-
sively and with luminous intensity used in the new premises. The old
building where the practice measuring 2,000 square metres is located
was refurbished and the existing elements, such as the granite blocks
and the wrought-iron supports located towards the street, have been
cleverly integrated in the new concept of space, colour and form. These
supports are now surrounded by curved walls – so that they are visible
in some places outside, in others inside the cylindrically shaped (treat-
ment-) rooms arranged along the back wall. In contrast to the stone
blocks that remained in their original material and colour, the supports
were painted red. Between the two contrasting building elements – the
curved, smooth walls and the strong, archaic effect of the granite – is
the lobby as well as the waiting area. Light, restrained grey here charac-
terizes the linoleum floor and the walls. The doors, wooden blocks that
have been dyed red, form the passage to the treatment- and the secon-
dary rooms. Here the bright tones of red and blue come particularly into
effect: The walls, the carpet-covered ceilings and full-length curtains
make the normally clinically sterile appearing premises look like co-
lourful cocoons – where apparently no one has to be afraid of a treat-
ment. The designers of the Barcelona-located architectural office of Raúl
Sánchez have succeeded in spatially interpreted the brand identity of
Isometrie • Isometric the client: visually, haptically and sensorially – excitingly different.

AIT 11.2022 • 089