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Entwurf • Design Studio Alexander Fehre, Stuttgart
                                                                                Bauherr • Client Roche Diagnostics
                                                                                Standort • Location Ludwigsburg
                                                                                Nutzfläche • Floor space 366 m 2
                                                                                Fotos • Photos Philip Kottlorz, Stuttgart
                                                                                Mehr Infos auf Seite • More info on page 150













                                                                                HERZZONE ROCHE

                                                                                IN LUDWIGSBURG




                                                                                Roche Diagnostics has opened a new campus in the city of
                                                                                Ludwigsburg, bringing together three company locations.
                                                                                Around 500 employees develop and produce automati-
                                                                                on systems for laboratories there. In order to strengthen
                                                                                the feeling of togetherness between those in the develop-
                                                                                ment, production and administration departments, a spe-
                                                                                cial meeting place was created: the “heart zone”.



                                                                                O   n one side, there are classic office premises whereas, on the other,
                                                                                    there is a huge, open production hall – working environments
                                                                                under one roof could hardly be more different. Roche Diagnostic’s com-
                                                                                petence centre for automation solutions develops and produces inno-
                                                                                vative laboratory automation systems for the global market. In order to
                                                                                give the about 400 employees from over 30 countries in Ludwigsburg
                                                                                the opportunity to meet and exchange ideas in an uncomplicated way
                                                                                beyond the two worlds mentioned, a total area of 366 square metres has
                                                                                been declared and consequently also designed as a meeting zone. The
                                                                                design concept for this came from Studio Alexander Fehre. The founder
                                                                                and name giver of the Stuttgart interior design firm had worked for the
                                                                                Ippolito Fleitz Group for several years before becoming self-employed.
                                                                                The young interior architect and his team have already won numerous
                                                                                design prizes for their work. Directly between the offices of the admi-
                                                                                nistration and the seven-metre-high production hall, an ingenious and
                                                                                varied space-within-a-space structure has been designed that consists of
                                                                                open areas and closed rooms, some of which extend over two levels.
                                                                                This produces a lively and varied topography that creates different wor-
                                                                                king- and communication areas. In addition, there is also sufficient space
                                                                                for team events and company celebrations that can successfully be held
                                                                                here. Two of the wooden buildings are connected by a footbridge. From
                                                                                the upper level, the factory hall can be impressively surveyed. Wood is
                                                                                the dominant material in this design, which can be seen in the structures
                                                                                themselves, as well as in the wooden decks and platforms. Various texti-
                                                                                les have been combined with this – in the form of coloured carpets, ver-
                                                           1  Eingang • Entrance  tical fabric panels and diverse seating with textile coverings. The openly
                                                           2  Empfang • Reception
                                                           3  Treffpunkt • Meeting point  designed “communication landscape” is complemented by islands with
                                                           4  Kaffeestation • Coffee station  lush plants. They are distributed between the different zones and create
                                                           5  Kreativzone • Creativity zone
                                                           6  Laptop Bar • Laptop bar  an atmosphere of cosiness that one would not expect from a hall of this
                                                           7  Lounge • Lounge
                                                           8  Besprechungsraum • Conference   size. The industrial character of the building type is also courageously
                                                           9  Essen/Kaffee • Food/Coffee  taken into account: pendant luminaires with lampshades made of black
                                                           10 Spielraum • Playing room
        Grundriss • Floor plan                             11 Treppen • Staircases  metal have been installed, as they used to be found in old industrial halls.
                                                                                                                     AIT 10.2023  •  095
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