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Entwurf • Design Random Studio / X+L, NL-Amsterdam
                                                                                Bauherr • Client Random Studio, NL-Amsterdam
                                                                                Standort • Location NL-Amsterdam
                                                                                Nutzfläche • Floor space 1200 m 2
                                                                                Fotos • Photos Kasia Gatkowska
                                                                                Mehr Infos auf Seite • More info on page 150












                                                                                RANDOM STUDIO

                                                                                IN AMSTERDAM





                   „Wir konzentrieren uns auf Marken-                           Everything is connected to everything else. To touch
                  und Serviceerlebnisse, die ein Gefühl                         people sensually beyond virtuality, to bring the invisib-
                                                                                le to the surface, is the vision of the creatives around
                          des Staunens auslösen.“                               Daan Lucas, founder of Random Studio. They design
                                                                                immersive worlds between art and nature for the major
                         Daan Lucas, Random Studio                              brands. Their own premises are also conceived as a
                                                                                living being that feels and reacts to its environment.



                                                                                C  onnecting people, giving them space and place to do so, was
                                                                                   Daan Lucas’ very original passion and intention. At the turn of the
                                                                                millennium, his dream had been to found a legendary nightclub like
                                                                                Amsterdam’s Roxy, which burnt down in 1999. Today, he orchestrates a
                                                                                legendary design studio with almost 50 employees. It can also be seen
                                                                                as a kind of club where everyone is allowed and expected to feel comfor-
                                                                                table in a very real and physical way. Random Studio’s home base was
                                                                                thus intended to mirror the design philosophy they provide for others in
                                                                                order to spark connections through real-world surroundings. The desi-
                                                                                gners and artists X + L – Xander Vervoort and Leon van Boxtel – have
                                                                                been friends and companions of Random Studio from the very beginning
                                                                                and have once again brought Daan Lucas’ philosophy of life and work
                                                                                into a very real spatial concept that can now be experienced by all the
                                                                                senses. Like the original studio of the founding years, which responded
        Grundriss Erdgeschoss • Ground floor plan                               flexibly and directly to changing needs, the new premises also connect
                                                                                with their real surroundings. Specific materials and surfaces enter into
                                                                                a fascinating symbiotic relationship with artistic works. With his work
                                                                                Second Sun, the artist Arnout Meijer brings the sky, its light and colours
                                                                                and their fluid and constant change deep into the room. The result is
                                                                                a magnificent interplay and interrelationship of different realities and
                                                                                times, of inside and outside, of technology and nature, of material and
                                                                                feeling, creating a concentrated but light-hearted working atmosphere.
                                                                                The materialized space remains a reliable, clear and timeless constant.
                                                                                The materials are chosen in a sensible way, they will age well and stand
                                                                                for a sustainable design philosophy. For example, the partition walls in
                                                                                the main room are made of pressed, recycled newsprint. Random Studio
                                                                                understands the virtual world as the pulsating heart, the nervous system
                                                                                that connects people to each other and to the respective room in a sen-
                                                                                sitive way and creates proximity. Even the major luxury brands of this
                                                                                world are taken off their pedestals. Closeness, humaneness, authenticity
                                                                                and honesty come before alleged luxury. Because, as the saying goes:
        Grundriss 1. Obergeschoss • Floor plan level +1                         beauty comes from within. Or from the new Random Studio premises.

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