Page 101 - AIT1023_E-Paper

Entwurf • Design Ivy Studio, CA-Montreal
„Die Dinge fühlen sich
unfertig an, sodass
sie jeden Augenblick
verschoben, bespielt
und modifiziert werden
können.”
Ivy Studio
Grundriss Erdgeschoss • Ground floor plan
Bauherr • Client M.A.D. Collectif
Standort • Location 815 Rue Ontario E, Montreal
Nutzfläche • Floor space 335 m 2
Fotos • Photos Alex Lesage
Mehr Infos auf Seite • More info on page 150
M.A.D. COLLECTIF STUDIO
IN MONTRÉAL
Having entered M.A.D. Collectif Studio’s new agen-
cy space, one imagines oneself in a cool bar! Quite
intentional: More creative togetherness, more flexible
space for the exchange of ideas should emerge after
the renovation. Ivy Studio has implemented this with
a large amount of finesse in a tube-like, poorly lit floor
plan – the result is bright rooms with hosting qualities.
F or over 20 years, M.A.D. Collectif (Mode, Arts et Divertissements),
a Montreal-based creative studio, has been organizing fashion-, art
and design- events around the world. In the course of a complete re-
branding last year, both the location and the new working environment
were to change. In a very lively old quarter of the city of Montreal, the
clients finally found a 360-square-metre tube-like space on the ground
floor of a two-storey building that was built in 1939 and had served as
a printing company in recent decades. As a consequence of this purpo-
se, there was now little well-lit space available; only the narrow street
façade allowed daylight to penetrate into the premises. The Ivy Studio
team’s ingenious trick for making the space usable and attractive for
its new purpose was to divide the elongated rectangular floor plan into
three parts. The front third, which is naturally lit, is now occupied by
the café that has an imposing, six-metre-long, monolithic marble coun-
ter. During the day, it serves as a kitchen for the staff whereas, in the
evening, it functions as a bar for events, complemented by a bench run-
ning along all the walls around it. The inserted staircase block, which
is now mirrored, screens an open lounge for photo shoots and video
presentations. The entire area is lower than the rest of the room and
is tiled in white up to a height of 1.20 metres. The remaining wall sur-
face consists of backlit polycarbonate panels that immerse the room
sequence in a pleasant soft light. The second room segment – accessed
via a narrow, five-metre-long ramp – is reserved for concentrated work.
Closed offices, meeting rooms and sanitary facilities are located in the
rear part of the room and are acoustically separated by polycarbonate
stud walls that are insulated with pink glass fibre. Walls, ceilings and
piping were merely painted white whereas the metal doors and frames
remained unpainted – the unfinished, imperfect and raw effect contrasts
attractively with the soft and plush appearance of the lilac and orange
furniture. Linearly arranged, flexible luminaires manage to create dif-
ferent lighting moods and set an unconventional aesthetic in the right
light as a stage and a canvas for the brand’s new identity.
AIT 10.2023 • 101