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Entwurf • Design Studio Alexander Fehre, Stuttgart
Bauherr • Client Bosch Engineering GmbH, Abstatt
Standort • Location Robert-Bosch-Allee 1, Abstatt
Nutzfläche • Floor space 4500 m 2
Fotos • Photos Philip Kottlorz, Stuttgart
Mehr Infos auf Seite • More info on page 166
BOSCH ENGINEERING
IN ABSTATT
Bosch Engineering GmbH (BEG) founded in 1999 as a sub-
sidiary of Robert Bosch GmbH develops individual mobi-
lity concepts – from quantities of one. Behind this is com-
bined potential as to creativity and knowhow. The custo-
mized spirit is also reflected in the new areas for clients,
employees and the foyer at the Abstatt headquarters
which the Stuttgart Studio Alexander Fehre designed.
Grundriss Erdgeschoss Gebäude 301 • Ground floor plan building 301
A t Bosch Engineering, customized solutions regarding the mobility
for streets, railways, race tracks and in the air are generated. In fu-
ture, this dynamism and openness to innovations is to be also notice-
able for the clients in the atmosphere in Abstatt. This is why Studio
Alexander Fehre (SAF) has come up with a common design language
for two buildings dating from different periods. The vocabulary of the
interior design looks young, fresh, relaxed, flexible and shows an affi-
nity not only to design but also to technology. As all-rounders, the newly
used areas provide space for welcoming clients, events, exhibitions,
Grundriss Obergeschoss Gebäude 301 • Upper floor plan building 301 workshops, training courses, meetings and informal get-togethers. In
contrast to Fehre’s working worlds for Robert Bosch Automotive Stee-
ring in Schwäbisch Gmünd (AIT 4.2018), however, the design scope for
this commission was considerably restricted. Mobile furniture ensures
the requested flexibility. Casual lounge sofas with sunny-yellow colour
accents, poufs and matte-black side tables complement the furniture
specifically designed by SAF, futurist-looking cubes of acrylic glass with
bright orange edges, wooden cubes with mirrored, green-coated surfa-
ces, matte-black high tables and upholstered partitions whose straps
explicitly remind of safety belts. In the 301 old building, all this is in con-
trast with the dark artificial-stone floor and the massive stairs. Depen-
Grundriss Erdgeschoss Gebäude 204 • Ground floor plan building 204 ding on the viewpoint, flip-flop lacquer makes the stair stringers shim-
mer blue-green. The fixed walls of both buildings also share the design
vocabulary: The pixel-like “camouflage” of the glass wall is inspired by
the covers of car prototypes. Striking perforations which remind of the
patterns of punch cards give all the wood panellings a second layer. In
the newer 204 building stands a long “colossal piece of furniture” of
wood with the similar ornamentation. It serves as a seat grandstand on
the one side and as a café/bar on the other. Cloakrooms, lockers, alco-
ves and the lift are integrated in the side parts. Perforated, back-lit alu-
minium panels make the Labcar Labor look like the setting of a science-
fiction film. The high-tech flair of this training- and simulation room cor-
Grundriss Obergeschoss Gebäude 204 • Upper floor plan building 204 responds entirely to the activities of Bosch Engineering.
AIT 10.2022 • 109
