Page 93 - AIT0924_E-Paper

Entwurf • Design Neri&Hu, CN-Shanghai
Bauherr • Client Jisifang, CN-Shanghai
Standort • Location CN-Shanghai
Foto: Xiaxi Jang & Zhu Zhe
2,
Nutzfläche • Floor space 200 m , 110 m 2
Fotos • Photos Pedro Pegenaute
Mehr Infos auf Seite • More info on page 126

JISIFANG/WOVEN MOON-

LIGHT IN SHANGHAI

Panlong Tiandi, a green retreat for shopping, leisure
7 and living developed by the Shui On Group in the gre-
5
3 ater Shanghai area, is revitalizing a historic watertown.
Neri&Hu designed two boutiques for two sister brands in
this trendy lifestyle quarter opened in 2023 – as contras-
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1
ting as they are complementary and radically reduced in
terms of the brand identities: a hut and a cave.

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P anlong Tiandi is one of China’s ancient watertowns and is over 1000
years old. Typical are the one- to two-storey longhouses with gabled
1 Eingang • Entry roofs on both sides of the Nanshu River, which is crossed by several foot-
2 Mehrzweckraum • Multi Room
3 Kasse • Cashier bridges. Lanes and water – resembling Venice. Panlong Tiandi in Greater
4 Regaldisplay • Shelving display
5 Umkleide • Fitting Room Shanghai is both an open-air museum and a shopping district, surroun-
6 Outdoor Lounge • Outdoor Lounge ded by extremely attractive new parks, urban motorways and high-rise
7 Lager • Storage
residential buildings. China has learnt from its mistakes. For decades,
Grundriss: Jisifang Boutique (Holz) • Floor plan: Jisifang Store (wood) historic buildings were simply flattened in favour of economic growth.
“Adaptive reuse” is now the motto. Neri& Hu were commissioned to
design two boutiques for this revitalization project. One for Jisifang, one
for its sister brand Woven Moonlight. Jisifang specializes in garments
made from natural textiles of the highest quality. In 2020, Neri&Hu
already designed the first flagship store for the multi-brand retailer.
The two boutiques in Panlong Tiandi complement each other like yin
and yang, both with an archaic feel yet tailored to its distinct brand
3 identity and spatial requirements. The Jisifang boutique is inspired by
the idea of the primitive hut, which Marc-Antoine Laugier presented in
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his Essai sur l’architecture in 1755. The store is also characterized by
the renunciation of everything superfluous that was propagated there.
Architecturally, the red thread that the company spins through with its
natural textiles continues in the truest sense of the word. The wooden
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8 structure integrated into the architecture like a house within a house
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8 is characterized by spiritual simplicity. The roof structure and shelving
system produce a formal unit. Wood and handmade ceramic tiles create
a warm atmosphere under the high-pitched roof, while glass blocks and
1 Eingang • Entry
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2 Lounge • Lounge frosted glass panes filter the light. The fashion boutique is wrapped in a
9 3 Kasse • Cashier
4 Display Tisch • Display Table “cloak” of corroded steel. In contrast to this “hut”, the Woven Moonlight
5 Bettwäsche • Bedding
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6 Café • Café boutique epitomizes the “cave”. Daylight, which penetrates the faça-
7 VIP Room • VIP Room
8 Umkleide • Fitting Room de and pitched roof through deep window reveals, lends the texture
9 Outdoor Lounge • Outdoor Lounge of the concrete its ever-changing vibrancy. Neri&Hu get to the heart of
10 Lager • Storage
the fashion- and shop-brand identity. Radical reduction – surely also an
Grundriss: Woven Moonlight Boutique (Beton) • Floor plan: Woven Moonlight Store (concrete) inspiration for brand outlets and boutiques in this country.
AIT 9.2024 • 093