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Join the ride!
by Maike Schamotzki
Creative Director Designplus, Stuttgart

www.designplus.org

Take people by surprise, tell a story and finally convince the other

party: these are the key effects our agency uses to develop and imple-

ment brand staging concepts. Finding the perfect solution for our cus-

tomers? A simple task! However, how do you find the perfect solution

for yourself? Here, a view from outside is worth a mint! For our own

company presence at Euroshop 2017 we therefore sought assistance

from the Dutch office Space Encounters to translate the core idea of

Designplus into a distinctive spatial object. The jointly developed idea

was a monumental merry-go-round! It was complemented with three

specifically selected elements: a disco ball with an inviting and familiar

look, which with its light reflections supported the desired relaxed

togetherness at the stand, a peacock whose presence was surprising,
raises questions and stimulated people to get into conversation; and a

sophisticated text concept, which explained our attitude and compe-

tencies to those who let themselves in for it. This combination brought

forth the perfect staging of our Designplus brand, which in its develop-

ment and appearance also symbolically stands for our attitude of pres-

entation, staging and sales.

Designplus, Stuttgart

Foto: Peter Tijhuis