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Entwurf • Design Impepinable Studio, ES-Madrid
                                                                                    Bauherr • Client Medifer, ES-Alicante
                                                                                    Standort • Location ES-Alicante
                                                                                    Nutzfläche • Floor space 400 m 2
                                                                                    Fotos • Photos David Frutos, ES-Murcia
                                                                                    Mehr Infos auf Seite • More info on page 134











                                                                                    MEDIFER OFFICES

                                                                                    IN ALICANTE





                                                                                    Everything back to square one: not only has the corporate
                                                                                    identity of the Spanish fertilizer manufacturer Medifer
                                                                                    undergone a makeover, the office space has also been
                                                                                    given a new look. With this dynamic design, the Madrid-
                                                                                    based architecture firm Impepinable Studio shows how
                                                                                    the design of the premises is also becoming a visual
                                                                                    means of communication in the company’s philosophy.


                                                                                    S  urrounded by warehouses and production halls, the existing two-
                                                                                       storey building in the industrial estate of the Spanish harbour city
                                                                                    of Alicante used to go unnoticed, and not just because of its small size
                                                                                    alone. In the meantime, only the building cubature is reminiscent of
                                                                                    the concrete skeleton that once formed the first section of the compa-
             Grundriss Umbau • Floor plan: transformation                           ny headquarters when it was still filled with red bricks. The internal
                                                                                    layout of the building was almost symbolic of the working world as it
                                                                                    was standard in the past: A long, dark corridor led into a row of offices
                                                                                    with careless furnishings and little natural light. No trace of New Work;
                                                                                    no trace of functionality and open communication areas. The planners
                                                                                    Gabriela Barrera and César Plata fulfilled the desire for a new working
                                                                                    environment – optimized and, above all, jointly usable (!) – with an
                                                                                    unconventional concept with the aim to align the company’s image with
                                                                                    its growth strategy. Seven concrete steps guide visitors under the new,
                                                                                    far-projecting roof, which is apparently supported by the semi-circular,
                                                                                    tiled alcove. On entering the building, it becomes clear that the outward
                                                                                    appearance – concrete grey and tile green – is truly deceptive. A mix-
                                                                                    ture of different haptics, materials and colours defines the interior of
                                                                                    the building, which is clad in weather-resistant Vivoc composite panels.
                                                                                    The floor plan is as versatile as the modern working environment: The
                                                                                    slightly higher main floor becomes a flexible office, whereas the utility
             Grundriss Bestand • Floor plan: existing structure                     rooms such as washrooms, storage rooms and the canteen are located
                                                                                    in the basement together with a large conference room. When the avai-
                                                                                    lable space is limited, new ideas have to be found – with this in mind,
                                                                                    a combination of individual- and group workstations has been produ-
                                                                                    ced in a semi-open-plan arrangement. Only custom-made furniture and
                                                                                    transparent glass walls organize the spatial boundaries. And if acoustics
                                                                                    need to be shielded, employees can use workstations similar to telepho-
                                                                                    ne booths. In keeping with the transformed brand logo – round, dark
                                                                                    green, pink – coloured tiles and circular windows create recognition
                                                                                    value. Even when everything is shouting Medifer at the top of its voice,
             Schnitt Bestand • Section: existing structure                          the rooms can be used flexibly thanks to their timeless design.

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