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Eine blaue Farbpalette prägt die neue Markenidentität. • A blue colour palette characterises the new brand identity.

Ausstellungsschema • Exhibition scheme

Effects like simulated water movements enhance the connection to the historical
use of the spaces, inviting visitors to experience them with all their senses. Atelier
Brückner, in collaboration with H5 Paris, developed a new branding concept that
mirrors the hammam’s aesthetic. A vibrant blue colour scheme, a custom font by
TBWA inspired by Iznik motifs along with Ottoman-influenced infographics define
the visual identity. The digital accompaniment – from the interactive app to the web-
site – extends the visitor experience with a virtual journey into the past. The app
enables visitors to explore the rooms and their decorations in their original splen-
dour through augmented reality features.

Experience and use

The gradual reopening began with a contemporary art exhibition, paving the way
for the hammam to reopen as a fully functioning bathhouse and exhibition space
in early 2024. This hybrid concept, combining learning and experience, establishes
the Zeyrek Çinili Hamam as a one-of-a-kind destination in Istanbul. Overall, the Zey-
rek Çinili Hamam exemplifies the seamless integration of historical heritage with
modern-day functionality. More than a place to immerse oneself in history and cul- AIT-Newsletter:
ture, it serves as a space for inspiration and connection – a cultural centrepiece that Jetzt anmelden!
embodies Istanbul’s diversity and richness. www.ait-online.de