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VERKAUF UND PRÄSENTATION • RETAIL AND PRESENTATION INNERE WERTE • INNER VALUES

„Tiles Gallery“ im EG: Inszenierung der Iznik-Fliesen ... • “The Tiles Gallery” showcase the Iznik tiles, ... „Bathing Culture“ im OG: 70 Bade-Clogs in Szene gesetzt • Bathing culture on upper floor: staging of 70 bathing clogs

... lassen die Besucher in die Pracht der osmanischen Kunst eintauchen. • ... immersing visitors in the Ottoman art. Die minimalistische Ausstellungsarchitektur betont den Bestand. • Minimalist architecture emphasises the building.

T he Zeyrek Çinili Hamam, a 16th-century architectural gem designed by Sinan, the courtyard features a light sculpture that visualises the historical water system and
one of the Ottoman Empire’s most renowned architects, has been transformed
the location of the former waterwheel. This theme poetically connects functionality
into a unique destination after 12 years of restoration. Located in Istanbul’s historic with spirituality, portraying the water cycle.
Zeyrek district, the exhibition project, implemented by Atelier Brückner, combines a
traditional bathing experience with a museum visit. The name “Çinili” (Turkish for Brand identity and digital media
“tiled”) refers to the magnificent Iznik tiles that once adorned the interiors. Many
fragments of these tiles, which were previously displayed in museums like the Lou- “The Tiles Gallery” on the ground floor showcases hundreds of Iznik tile fragments
vre and the British Museum, have been returned and are now accessible on site for in a dramatic presentation. Interactive media allow visitors to immerse themselves
the first time. Archaeological treasures unearthed during the restoration, including in the splendour of Ottoman art by digitally reconstructing the original appearance of
Byzantine artifacts, complement the exhibition. Equally notable is the integration of the tiled walls. A highlight is an augmented reality station offering visitors a time-tra-
historical cisterns into the spaces, creating a captivating bridge between different eras. vel experience through various stylistic phases of Iznik art. “The Bathing Culture
Gallery” on the upper floor displays 70 traditional bathing clogs scenographical-
Concept and exhibition design ly, accompanied by detailed graphic insights into hammam culture. These displays
emphasise the hammam’s role as a social meeting point and cultural space, far
The exhibition concept is divided into four central themes: “The Story of Hamam” in beyond its hygienic function. The minimalist exhibition architecture accentuates the
the foyer welcomes visitors with a richly illustrated introduction to the history and historical building fabric and exhibits. Dark grey powder-coated steel, corten steel
architecture of the building and the ambitious restoration project. It highlights both and regional Marmara marble create a modern and understated ambiance. Thought-
the structural challenges and the social and cultural significance of the hammam, fully placed lighting highlights architectural details and exhibits, while a specially
spanning from its origins to the present day. “Journey of Water, Smoke and Steam” in developed soundscape by Youmna Saba evokes an almost spiritual atmosphere.

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