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VERKAUF UND PRÄSENTATION • RETAIL AND PRESENTATION TECHNISCHER AUSBAU • TECHNICAL SOLUTIONS

Komfort und optimale Sicht dank stufenbestuhlter Anordnung • Comfort and optimal view

Digitale Taktikwände fördern die interaktive Spielanalyse. • Digital tactics boards promote interactive game analysis Beige Polsterbank aus antibakteriellem Kunstleder • Beige bench with antibacterial imitation-leather upholstery

I n July 2024, the new home facility of the Bayer 04 Leverkusen football club was was the demarcation between the press area and the sensitive home area. At the
completed after only four weeks of construction during the summer break. Since
express request of the building client, a transition zone was created that successfully
being promoted to the Bundesliga in 1979, the Werkself [company football club] has interrupts the line of sight of the press through the clever interior-design measures
not only established itself in German top-flight football, but has also made a name that have been taken.
for itself on the European football stage. The club won its first domestic honour, the
DFB Cup, in 1993 and finished runners-up across the competitions in 2002, including The corridor – a safe and communicative centre
the Champions League. 2024 the club won its second DFB Cup. Today, Bayer 04
Leverkusen Fußball GmbH employs around 500 people who are continuously busy The corridor, literally the central place of the home area, was divided into four zones.
driving the club’s success. In line with this, the central brand values of Bayer 04 This structure was achieved by strategically placed wall discs with millimetre-precise
Leverkusen were at the centre of the planning for the home facility: hunger for suc- offsets, which prevent glances and cameras from the press area from penetrating
cess, quality, innovation, closeness and courage. These values are embodied in an into the private area. At the same time, the divisions meet all stadium safety require-
individual interior-design solution that meets the specific structural conditions of the ments. The first zone, which marks the transition between the press area and the
stadium, which dates back to 1958 and was designed by landscape architect Victor team area, was designed with large-format photographs of their successes at the
Calles (1901-1969), as well as the modern requirements in terms of architecture and request of the players. Flame-retardant MDF boards with priming film (Euroclass B
functionality. The design was developed by The Retail Experience GmbH located in according to DIN EN 13501-1, B-S1, d0) serve as the carrier material. The panels were
Cologne under the direction of Silvia Talmon in collaboration with the construction mounted reversibly so that cables for digital screens could be integrated invisibly,
department of Bayer 04 Leverkusen and the implementation was managed by the with the original brickwork remaining unplastered. In the central section of the cor-
site supervisor Alexander Ronn. Particular attention was paid to creating a place of ridor, which connects the changing room, analysis room, lounge and catering area,
retreat for the team. The actual home area, which is located in the core of the buil- specifically manufactured benches were placed. The seating surfaces are made of
ding under the grandstand stairs, is not accessible to the public. This is where the high-quality upholstery with foam and wadding filling, which has been processed
team members are training daily with highly specialized experts from a wide range with precision craftsmanship. A pipe-shaped quilting underlines the sporty, dynamic
of fields in order to optimize their athletic performance. A key aspect of the planning look and testifies to the highest product quality. An antibacterial synthetic leather,

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