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FORUM FIRMENJUBILÄUM  • COMPANY ANNIVERSARY



                                                                            W     ith maximum intuition for the material, the technical feasibility and the design-
                                                                                  specific zeitgeist of the industrial revolution, in 1859 the German-Austrian car-
                                                                             penter and company founder Michael Thonet invented the minimalist bentwood Chair
                                                                             No. 14 which can be disassembled into its parts. Enthusiastic about the invention of the
                                                                             first steel cantilever chairs, in the 1920s Thonet contacted his contemporaries at the
                                                                             Bauhaus: Analogous to the New Objectivity, a new generation of young architects prior-
                                                                             itized the function of their furniture. Already famous for his innovative power and the
                                                                             development of the modular principle in manufacturing furniture, Thonet was the ideal
                                                                             partner for the designers who aimed at typification in architecture and furnishing. Mar-
                                                                             cel Breuer, the carpenter and architect trained at the Bauhaus, was one of the first to be
                                                                             inspired by the handlebar of his new Adler bicycle and, in 1925, designed the present-
                                                                             day Thonet B 9 set of tables found in several Bauhaus buildings. In 1926, he founded the
                                                                             Standard-Möbel company in Berlin for producing and selling tubular-steel furniture
                                                                             taken over by Thonet in 1929. In the same year, the Dutch architect Mart Stam designed
                                                                             the first cantilever chair for his pregnant wife. This revolutionary invention was to fun-
                                                                             damentally change furniture manufacture.

               Johann-Strauss-Kapelle auf dem Kaffeehausstuhl Nr. 14 • Johann-Strauss orchestra on No. 14 coffeehouse chairs   The cantilever chair – a pioneering invention

                                                                             Ludwig Mies van der Rohe took up Stam’s idea and further developed a version with a
                                                                             semicircular, dynamic contour: The first cantilever chair, Thonet S 533, was born. In
                                                                             1932, took up the manufacture of tubular-steel furniture in Frankenberg. Breuer
                                                                             designed additional cantilever chairs for Thonet, also the S 32. With a seat and back of
                                                                             bentwood and Viennese caning, this charismatic combination of well-tried and new
                                                                             material is legendary: To this day, it is considered the top selling piece of tubular furni-
                                                                             ture. Thonet’s cooperation with renowned architects such as Mart Stam, Ludwig Mies
                                                                             van der Rohe, Marcel Breuer, Le Corbusier or Charlotte Perriand turned out to be highly
                                                                             successful. Their tubular-steel furniture designs, among them also the first cantilever
                                                                             chairs S 33 and S 43 by Mart Stam and the S 64 and S 35 models by Marcel Breuer, are
                                                                             today considered milestones in the history of architecture and design. In Germany,
                                                                             Breuer’s und Mies van der Rohe’s designs are copyrighted as works of applied art.
                                                                             Thonet early on secured the rights to them and keeps them to this day. The furniture is
                                                                             made with plenty of expertise and – the traditional way – by hand. When one looks back
                                                                             300 years, Thonet experimented in the first workshop in Boppard am Rhein with novel
                                                                             bentwood techniques. First projects of bent laminated wood originated around 1830.
                                                                             Fürst von Metternich recognized Thonet’s talent and brought him and his family to Vien-
                                                                             na in 1942 to furnish the Palais Liechtenstein, the Palais Schwarzenberg and Café Daum.

                                                                             Chair No. 14, the first suitable for industrial manufacture
               Exportschlager: 36 Exemplare des Nr. 14 in einer Transportkiste  • Export hit: 36 items of No. 14 in a shipping crate
                                                                             In 1849, Michael Thonet set up his own business together with his four sons. Chair No.
                                                                             15, the so-called “Viennese coffeehouse chair” made him famous. Bending beechwood
                                                                             for the first time made the industrial production of this chair possible: It could be disas-
                                                                             sembled into all the individual parts and thus produced in separated steps, was space-
                                                                             saving and easy to package and export all over the globe: Thonet not last revolutionized
                                                                             the price of furniture and turned No. 14 into a popular mass product. At the same time,
                                                                             it reflected what he demanded of the production of contemporary seating culture:
                                                                             material savings, sustainability, minimalist design and industrial producibility. Many
                                                                             pieces of bentwood furniture followed: Rocking Chair No. 1 from 1860, the No. 18 and
                                                                             No. 56 models around 1900, the elegant No. 209 preferred by Le Corbusier or the art-
                                                                             nouveau chair No. 247 by Otto Wagner. In 1912, Thonet produced and sold a record two
                                                                             million different articles worldwide. Already in 1857 and according to their father’s
                                                                             plans, Thonet’s sons had the first of the later five East-European furniture factories built
                                                                             in Koritschan. In 1889, the last factory in Frankenberg was added, today’s company
                                                                             headquarters. After the expropriation of all the East-European factories and the
                                                                             destruction of the Frankenberg factory in the Second World War, Georg Thonet, the
                                                                             great-grandson of the company founder, rebuilt the factory in Frankenberg by 1953 and
                                                                             again looked for cooperation with innovative designers. The list of those who worked
                                                                             and still work for Thonet in the last 60 years is long and high-quality and includes the
                                                                             company design team. Today, CEO Brian Boyd, Creative Director Norbert Ruf and COO
                                                                             Michael Erdelt manage the company in Frankenberg. As partners and sales representa-
                                                                             tives, Claus, Philipp and Peter Thonet in the fifth and Felix Thonet in the sixth genera-
                                                                             tion are actively involved in the company history.


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