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Entwurf • Design Mees Visser, NL-Ams terdam
Bauherr • Client Amsterdam Genetics, NL-Amsterdam
Standort • Location Humberweg 2, NL-Amsterdam
Nutzfläche • Floor space 68 m 2
Fotos • Photos Peter Tijhuis, NL-Amsterdam
Mehr Infos auf Seite • More infos on page 142
COFFEESHOP
IN AMSTERDAM
Dreary walls with wavy and faded posters, greasy fur-
niture, dim light and sticky air which makes it difficult
to breathe – the typical Amsterdam coffeeshop is rarely
„Unsere Aufgabe war es, ein offenes, einladendes a sanctuary of good taste. With the new Boerejongens
Coffeeshop designed by Mees Visser, the operator now
und transparentes Ladengeschäft zu entwerfen, proves that there are also alternatives and considerably
improves the image of her line of business!
das mehr einer Apotheke gleicht denn einer
dunklen, schummrigen Bar.“
Uda Visser S he calls herself Mariska and is one of the very few women who are
in her line of business! Her products carry names such as White
Choco Block, Girl Scout Cookie or Big Buddha Cheese and have been
repeatedly awarded. They are produced in Morocco under fair-trade
conditions, sold by grams and meanwhile in her four shops in
Amsterdam, the so-called Boerejongens Coffeeshops. In recent years,
Mariska has achieved a small sensation: This is because she took the
business with marihuana, hashish and so on out of its eternal taboo
zone and managed to establish a true alternative to the city’s coffee
shops which are practically all saturated with smoke and immersed in
dim light. The recipe for success behind it is actually quite simple:
Mariska’s shops are designed with the same quality standard, the
same care and love with which she also dedicates herself to her prize-
winning cannabis cultivations. With their massive, white marble coun-
ters, the noble wall panelling of oak wood and their filigree brass shel-
ves, the Boerejongens branches look a lot more like expensive phar-
macies or exclusive jewellery stores. This impression is enhanced by
the white coats worn by the well-trained staff as well as by the elegant-
ly dressed doormen whose black bowler hats have long become a
trademark. The latest Boerejongens branch as well, located in a former
industrial area in the west of Amsterdam which is currently being
developed for future residential and mixed uses, by and large follows
the proven concept. For the “nuances”, however, this time Mariska
enlisted the professional support of the architects Uda Visser and
Marijn Mees. They gave the former industrial building a modern make-
over, opened the ground-floor façades with large windows with oak
frames and designed a far-projecting canopy. The latter’s underside is
covered with perforated, acoustically effective brass sheet which seam-
lessly continues inside as a ceiling covering. The perforation even
shows the contours of the Boerejongens logo! To avoid distracting from
the clear lines of the room, the complete lighting-, ventilation- and sur-
Grundriss • Floor plan veillance technology was integrated as much as possible in the ceiling.
AIT 1/2.2019 • 107
