Page 95 - AIT1219_E-Paper

Entwurf • Design KIDZ design, RU-St. Petersburg
„Der Farbverlauf von Grau zu Grün
versorgt den Raum mit Energie,
wirkt beruhigend und einladend ... “
KIDZ design
Isometrie • Isometric
Bauherr • Client Sberbank, RU-Moskau
Standort • Location Taganskaya St. 31, RU-Moskau
Nutzfläche • Floor space 268 m 2
Fotos • Photos Dmitri Tsyrenshchikov, St. Petersburg
Mehr Infos auf Seite • More information on page 158
BANK OFFICE
IN MOSCOW
The outcome had to be inviting, relaxed and unbure-
aucratic, equipped with as few elements as possible
that were reminiscent of banking transactions. To this
end, the Moscow Sberbank even changed its CI colour
and showed great openness to the unconventional
ideas of KIDZ design, a young Moscow-based interior
design firm. The result: radiant colour gradients!
R ussian banks currently experience the same thing as German
banks: They have long since ceased to be service-oriented insti-
tutions that people perceive with sympathy. Gone are the days when
chrome and marble still implied solidity and trustworthiness and in-
timidated customers had to ask for a loan. The Russian Sberbank has
probably recognised this development and was aware that it would
be of little avail for customer acquisition to show off luxury interiors,
and with the commissioning of KIDZ design, a young trio of female in-
terior designers, it has opted for fresh aesthetics, transparency and re-
ducing people’s hesitation of entering the bank branches. The ground
floor of a multi-storey residential building offered ideal conditions for
a changed appearance. Large panorama windows provide a view of
an open, bright room with high ceilings and furniture, floor and wall
coverings in various shades of grey. These are elegantly restrained and
allow an exciting colour gradient to take centre stage: on the walls it
unfolds from light grey to intense green and on to a ceiling finished in
vibrant green, thus radiating a fresh, modern and energetic atmo-
sphere. With the exception of a few ATMs – also in green – in the en-
trance area, nothing reminds of the typical banking equipment, and
this was exactly what the client wanted. Therefore, the bank under-
went a rebranding and even changed its CI colours to reflect the more
contemporary appearance, which the interior designers underlined
with their unusual colour concept. They have thus created interiors
that embody the desired change and literally immerse employees and
customers in a new (colour) world. This simple trick creates a much
more relaxed and less bureaucratic atmosphere as is the case with
conventional banks. The zoning and unobtrusive furnishings do the
rest: a coffee counter with corresponding cafeteria furniture, networ-
king areas for the presentation of new services and comfortable wai-
ting islands characterise the large, open customer area, while a small
– blue! – meeting room and a secluded area for the service managers
provide areas with more privacy.
AIT 12.2019 • 095