Page 137 - AIT1025_E-Paper
P. 137

steps towards New Work have a noticeable impact on collaboration, productivity and space utilization.
        Space efficiency is also highlighted: companies with modern workplace concepts require on average
        54 percent less space per employee, with large companies requiring up to 38 percent less than their
        smaller competitors. Nevertheless, only 36 percent have saved office space through new concepts. If
        demand were consistently adjusted, 126 million square metres – around 18,000 football pitches – could
        be freed up in Germany. Another key point is the role of community and culture. Where there is a sense
        of belonging, companies benefit twice over: employees identify more strongly with the company, contri-
        bute more innovative ideas and make better use of space. In addition, the report provides insights into
        office presence: on average, it is 50 percent, with peak values on Tuesdays and low values on Fridays
        (29 percent). Last but not least, it shows that change has become a permanent state of affairs. Successful
        companies actively shape it, involve employees and use interior design as a strategic tool that makes
        culture visible and supports transformation. The strength of the Office Report lies in translating figures
        into practical guidelines for space planning and interior design. Benchmarks such as space indicators,
        desk sharing ratios or the New Work Score are not interpreted theoretically, but directly incorporated into
        the planning of working environments. The analysis shows where employees spend most of their time,
        which areas are used intensively and where quiet spaces are needed. On this basis, differentiated wor-
        king environments are created that enable both open communication and concentrated work. Modern
        concepts such as activity-based working or modular space offerings optimize space utilization without
        compromising employee identification. However, practice shows that efficiency does not necessarily
        mean savings. Spaces must reflect the needs of employees and convey the corporate culture. The imple-
                                               2
        mentation of these findings is particularly evident in pro m ’s projects. They range from companies with
        traditional structures that are actively shaping change to growing digital organizations that are adapting
        their offices to optimally combine productivity, space efficiency and culture.
                                                                                                                                  Fotos Jan Kaiser
        RWZ Rhein-Main and Heleba Offenbach: strengthening collaboration


        The transformation at Raiffeisen Waren-Zentrale Rhein-Main AG (RWZ) is an example of how the   DP World: CI in der Innenarchitektur umgesetzt. • DP World: CI implemented in interior design
        report’s findings have been implemented. The starting point was a highly hierarchical office organi-
        zation with individual rooms assigned to the respective hierarchical levels of the employees. These
        compartmentalized structures led to low office utilization and limited informal exchange. Accompa-
        nying change management supported employees in the transition to desk sharing and flexible spaces.   Unternehmenskultur spiegelt sich in den Räumen ... • Corporate culture is reflected in rooms ...
        The result is a working environment that is not only functional, but also reflects the corporate culture
        and strengthens team interaction. Helaba Offenbach used the redesign of its office space to visibly
        strengthen collaboration and corporate culture. A central marketplace promotes cross-departmental
        communication, while acoustically optimized quiet rooms enable concentrated work. Modern media
        technology supports hybrid working methods, and accompanying change management ensures that
        optimization potential is identified and implemented. At Knauf Digital in Munich, a rapidly growing
        company faced the challenge of designing office spaces efficiently while strengthening the corporate
        culture. A home office rate, desk sharing, and modular workstations allowed for flexible space uti-
        lization. Different types of workspaces, from individual workstations to team islands to open zones,
        were arranged according to the usage patterns of the employees. In Dortmund, Evidia shows how the
        consistent implementation of the New Work approach is shaping modern working environments.
        Together with pro m , open spaces, lounges, work cafés, project rooms, think tanks and an arena
                      2
        were developed to create a varied working landscape while increasing the quality of the space and
        space efficiency. Flexible room structures enable rapid adaptation to organizational changes, while
        quiet areas and acoustically optimised zones support concentrated work. DP World made targeted
        use of the transformation of outdated office properties to strengthen corporate culture, communica-  ... ebenso wie Kommunikation und Wohlbefinden. • … as well as communication and well-being.
        tion, space efficiency and sustainability. The consolidation of locations offered the opportunity to
        improve synergies between teams, accelerate cultural change, realize savings potential and reduce
        the ecological footprint. Colours, materials, furnishings and the well-thought-out room layout make
        the company’s values visible and allow employees to identify with their company. At the same time,
        the flexible use of space allows for adjustments to future organizational developments. In this way,
        interior design becomes a strategic expression of the company’s identity and supports both efficiency
        and cultural development.

        Outlook: Interior design becomes a strategic tool

        The projects show how the findings of the Office Report 2025 are being put into practice. The
        decisive factor is not the perfection of a model, but the departure from outdated structures. Interior
        design becomes a strategic tool that combines organizational development, change management
        and culture. Community, hybrid working models and modular space concepts are gaining in impor-
        tance. Those who implement these principles early on increase their attractiveness and competi-
        tiveness. The Office Report provides the empirical basis and creates continuous feedback between
        data, interior design and cultural development.
                                                                                                                      AIT 10.2025  •  137
   132   133   134   135   136   137   138   139   140   141   142