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Entwurf • Design brandherm + krumrey, Köln
                                                                                     Bauherr • Client TWT Digital Group
                                                                                     Standort • Location Adlerstraße 74, Düsseldorf
                                                                                     Nutzfläche • Floor space 3.000 m 2
                                                                                     Fotos • Photos Joachim Grothus, Bielefeld
                                                                                     Mehr Infos auf Seite • More info on page 150











                                                                                     TWT DIGITAL GROUP

                                                                                     IN DÜSSELDORF






                                                                                     TWT Digital Group wanted an layout with a pronounced
                                                                                     agency feel in its new headquarters in Düsseldorf. Follo-
                                                                                     wing the company’s guiding principle of “connecting and
                                                                                     bridging”, brandherm + krumrey designed 3,000 square
                                                                                     metres of office space to be flexible, diverse and rich in
                                                                                     variation, with various options for networking and rela-
                                                                                     xed interactions between clients and colleagues.



                                                                                     T   WT Digital Group GmbH is a digital agency headquartered in
                                                                                         Düsseldorf, Germany, offering full-service digital solutions for re-
                                                                                     nowned clients from various industries. The company’s aim is to give
                                                                                     each brand an individual profile and to bring it to life through inno-
                                                                                     vative ideas. The diversity and creativity associated with this objective
                                                                                     should also be reflected in the company’s headquarters. The office
                                                                                     building from the 1980s, in which the TWT Digital Group rented three
                                                                                     floors to accommodate its office areas, exudes a rather brittle charm
                                                                                     – whereas the building’s location in the urban context and the well-lit
                                                                                     floors proved to be all the more attractive. Since a central part of the
                                                                                     company’s philosophy is to offer employees a feel-good atmosphere
                                                                                     so that they enjoy coming to and being at work, the top priority for
                                                                                     Susanne Brandherm and Sabine Krumrey was to structure the large,
                                                                                     well-lit office spaces to allow for flexible uses and different ways of
                                                                                     working in an orderly and protected manner, but also in a well-desi-
             Grundriss 3. Obergeschoss • Floor plan level +3                         gned environment. Now a modular room system supports zoning and
                                                                                     allows the reception area or conference rooms to be adapted to a
                                                                                     wide variety of event formats. Coffee points and round meeting is-
                                                                                     lands are available for short meetings or informal exchanges between
                                                                                     colleagues. With their transparent curtains in bright red, these islands
                                                                                     also act as a vital eye-catcher in the office structure. Quiet and focu-
                                                                                     sed work is possible in telephone and video booths, which are distri-
                                                                                     buted throughout the entire office. The result is a working environ-
                                                                                     ment that is as functional as it is emotional. The interior contributes
                                                                                     to this effect with colourful upholstered furniture and natural materi-
                                                                                     als such as maritime pine or woven textiles. A relaxation room, seat
                                                                                     cushions and a football table allow for creative breaks, while fitness
                                                                                     and course rooms invite people to engage in joint activities. The high-
                                                                                     light of the new office world is the Living Kitchen with its adjoining
                                                                                     roof terrace and magnificent view of the surrounding area. As in the
                                                                                     entire headquarters, cheerful colours and homely materials create a
             Grundriss 4. Obergeschoss • Floor plan level +4  Grundriss 5. Obergeschoss • Floor plan level +5  pleasantly lively atmosphere – almost as beautiful as at home.

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