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Entwurf • Design Gonzalez Haase AAS, Berlin
Bauherr • Client BAM Communication GmbH, Berlin
Standort • Location Ritterstraße 8, Berlin
Nutzfläche • Floor space 270 m 2
Fotos • Photos Thomas Meyer c/o Ostkreuz, Berlin
Mehr Infos auf Seite • More info on page 134
BAM STUDIO
IN BERLIN
Kreuzberg is considered the trendy and artists’ quarter
of the capital. At the same time, it is Berlin’s most colour-
„BAM!!!“ ful and most densely populated district – and thus quite
Gonzales Haase AAS clearly the ideal location for the BAM communications
agency. With extensive areas, raw materials and linear
forms, Gonzalez Haase have designed an extravagant,
brutalist interior for the agency employees.
H ow does one design a room for creative processes? Colourful,
small-segmented and lively to provide the users with as much sti-
mulation as it is possible? Or, better yet, grey, large and restrained
rooms to create scope for evolvement? The minds behind the BAM
think tank, an extravagant PR and communications agency which is
based in Berlin and Amsterdam, preferred the latter solution and de-
terminedly commissioned the Gonzalez Haase AAS architectural office
known for its discreet signature with the design of the new Berlin pre-
Grundriss Erdgeschoss • Ground floor plan mises of the agency. The Berlin duo – the architect Judith Haase who is
originally from Bremen and the scenographer Pierre-Jorge Gonzales
who grew up in Berlin – have their very own stringent ideas: They pre-
fer flexibility to rigid spatial and functional schemes. Furniture without
a function and purely decorative luminaires are taboo! Instead, points
and lines of light have to be turned into graphic forms. And – last but
not least – colourfulness is sufficiently generated by the users of the re-
spective premises! These principles have now also been applied in the
case of the new BAM studio. The most striking elements are the mono-
lithic pieces of office furniture constructed of solid aluminium such as
Grundriss Obergeschoss • Upper floor plan the large, jointly used worktable on the upper floor of the office. It is
joined by a shelf with a length of 22.5 metres that runs the entire room
length. While it serves as a seating bench in the openly designed kit-
chen, in the adjacent office area it becomes a hip-high sideboard. A sli-
ding partition of translucent polycarbonate allows the additional sepa-
ration of a meeting zone which expands the repertoire of diverse wor-
king situations in the loft-like space. In contrast to the delicate light
bands, the rails of the partition – evidently on purpose – do not inte-
grate into the joint pattern of the ceiling which everywhere is covered
with grey panels of cement-bonded wood wool. The elsewhere strin-
gent line management is thus subtly undermined at the transition bet-
ween the office and the meeting area. The ground floor designed in do-
minant white serves as the exhibition-, conference- and party room
Längsschnitt • Longitudinal section and can also be subdivided with a sliding partition.
AIT 10.2020 • 095
