Page 46 - AIT0923_E-Paper

SERIEN FIRMENJUBILÄUM • COMPANY ANNIVERSARY

Foto: Pedrali Foto: Pedrali Foto: pmonetta

1960er-Jahre: Erstes Serienprodukt – Outdoor-Stuhl Serenella Stuhl Volt 670 von C. Dondoli und M. Pocci im Labirinto della Masone Stuhl Vic von Patrick Norguet im miX von Clavel Arquitectos

Foto: Pedrali Foto: Andrea Garuti Foto: Andrea Garuti

Leuchtenkollektion Colette von Alberto Basaglia & Natalia Rota Nodari Arki-Table von Pedrali und R&D - inszeniert von Studio FM Esstisch Elinor von Claudio Bellini - Styling Studio Solaris

I t is the year 1963 when Mario Pedrali opens a locksmith’s store in Palazzolo sull’Oglio tion plant in Manzano with 20,000 square meters and, just one year later, the automa-
ted warehouse designed by CZA Cino Zucchi Architetti in Mornico al Serio. Everything
in the province of Brescia. Pedrali’s story begins with the Serenella Chair: a passion for
craftsmanship, a desire to experiment and a wish to put design ideas into practice culmi- in the company is focused on sustainability and production improvement. Top quality
nate in a first collection of outdoor seating in wrought iron. What is intensified in 1974 by and respect for the environment are best practices confirmed by ISO certifications.
collaborating with the architect Luigi Vietti for a concrete project is to find its continuation. The production of durable products, both aesthetically and in terms of resistance, is
The company works with Italian architects and designers and specializes in industrial valued as a key element in ensuring sustainability. The company has also launched its
production for contract furniture. In 1987, daughter Monica and son Giuseppe Pedrali join first “grey” collections made of recycled polypropylene. For the measurement of the
the company and in the 1990s the production of furniture of synthetics begins. carbon footprint, there was the certification UNI EN ISO 14064-1:2019. The setting for
th
the company’s 60 anniversary celebrations is the Pedrali Pavilion designed by AMDL
Collaboration with international designers since 2000 CIRCLE and Michele De Lucchi, which has opened in September at the headquarters in
Mornico al Serio. It hosts the exhibition “Pedrali 60 – We are shaping a better future”,
Although Pedrali sees itself as a thoroughly Italian family business, the family dares to curated by Studio Luca Molinari. “Starting from our roots and the teachings of our
look further and starts collaborating with international designers in 2000. The success father Mario, we continue to work on the Pedrali story. It is the result of the teamwork
is also expressed in terms of construction: in 2005, the establishment of the branch in of all our employees, who have always believed in the company and work every
Manzano and, already in 2006, headquarters in Mornico al Serio near Bergamo. The day to achieve common goals,” say Monica and Giuseppe Pedrali. “This mobile and
architectural firm Cantarelli Moro & Partners is responsible for the new building of movable exhibition space will host shows and events that tell the story of a company,
85,000 square meters. Other stages include the launch of the first lighting collection in a community of people who together develop something that deserves to be built,
2009. And, again, more space is needed: in 2015 the inauguration of the new produc- sold and told,” summarizes architect Michele De Lucchi.

046 • AIT 9.2023