Page 103 - AIT0125_E-Paper

Entwurf • Design Tulp Design GmbH, München
„Der Weg zur Lösung ist immer genauso
wichtig wie das jeweilige Ergebnis.“
Tulp Design
Isometrie • Isometric
Bauherr • Client FOR GmbH, München
Standort • Location Messestand RIFA 2023, Nürnberg
Nutzfläche • Floor space 412,5 m 2
Fotos • Photos Oliver Jung, München
Mehr Infos auf Seite • More info on page 126
EXHIBITION STAND AT
RIFA 23 IN NUREMBERG
It was a premiere! The new bathroom brand FOR was pre-
sented to the public for the first time at RIFA 23 in Nurem-
berg. Munich Tulp Design translated the brand attributes
into exhibition-stand architecture: the curtain was raised
on an open, inviting stage that gave the protagonists of
the show, the bathroom series Leano and Odivis, plenty
of scope for an attractive first appearance.
F or exactly one year, since the first quarter of 2024, the premium
brand FOR has been available on the market. The feel-good promise
of the still young sanitary label can be clearly seen in its products: gently
and organically rounded, elegant, sensual, delicate... The coherent FOR
series Odivis, Leano, Tavona and MyStyle were developed by the Darm-
stadt-based firm Artefakt Design who have created an unmistakeable
ceramic series through a synergy of soft surfaces and filigree edges. The
collections include washbasins, bathtubs, fittings, accessories, showers
and toilets – all from a single source and mainly produced in Germa-
ny and Italy. The brand was launched at RIFA 2023 in Nuremberg. The
exhibition stand was designed by Tulp Design from Munich. And this
first public appearance reflected the high aesthetic standards and the
FOR design philosophy in the form of the exhibition stand architecture.
The new brand was presented to the public on an almost virginal, purist
white platform. The white of the floor, wall panels, displays and furniture
contrasted with two complementary colour schemes for the presented
bathroom series Leano and Odivis. The stand area was divided into a
matte pine-green aura for one collection and a terracotta-coloured aura
for the other. Sensuous curtains with colour gradients zoned and envelo-
ped the stand architecture, which allowed numerous perspectives, views
and vistas. Tulp’s brand experience began in a translucent multimedia
pavilion with scent- and sound experiences. Via an image film projected
onto a round, milky-fogged basin, guests were able to immerse themsel-
ves in the new brand world. It was important to the exhibition organizers
not only to show the products that are ready for series production, but
also their development processes. In what was known as the design stu-
dio, visitors were therefore able to gain an impression of the “making of”
in the form of showcases with a museum-like effect. Because: “The path
to the solution is always just as important as the respective result”. Tulp
managing directors Maik Schober and Alexander Striegl are thoroughly
convinced of this. They see themselves as sparring partners, visionaries,
problem solvers and strategists for their customers.
AIT 1/2.2025 • 103