Page 55 - AIT0121_E-Paper

Entwurf • Design M. De Lucchi, AMDL Circle, IT-Mailand
Grundriss 1. Obergeschoss • Floor plan level +1
Axonometrien: Erdgeschoss, 1. Obergeschoss, Dachtragwerk, Dach • Axonometries: ground floor, level +1, roof structure, roof experience of smelling, tasting, hearing and seeing.
Bauherr • Client Iper Montebello S.p.A.
Foto: Giovanni Gastel, IT-Mailand
Standort • Location IT-Monza
Nutzfläche • Floor space 7.122 m 2
Fotos • Photos Luca Rotondo, IT-Mailand
Mehr Infos auf Seite • More info on page 110
SUPERMARKET
IN MONZA
In times of online shopping, home delivery and increa-
singly smarter supermarkets, market halls are the last re-
maining bastions of a sensual shopping experience
which goes back to antiquity. With the Iper Monza Maes-
toso supermarket, Michele De Lucchi and his AMDL Circle
office succeeded with their ingenious design in reviving
the spirit and the flair of traditional market halls.
S mells and voices contribute to turning the stroll through market
halls into a special experience even if one only admires the variety
of colours or sits down somewhere and drinks a cup of good coffee,”
Angelo Micheli claims, the director of AMDL Circle. That this not only
applies to historic market halls of the past but can also be achieved in
a contemporary supermarket is convincingly shown by the architectural
and design office, which was founded founded by Michele De Lucchi,
with their amazing design of the Iper Monza Maestoso – a supermarket
with the true soul of a market hall! The lime-green iron-glass construc-
tion is an homage to the icons which are known from the industrial era.
As to the construction and the form, Monza’s new market hall is inspi-
red by railway stations, galleries, pavilions and market halls which
have been built in the 18th and the 19th centuries. The two-storey struc-
ture with the filigree, projecting, slightly inclined hip roof opens to the
outside with room-high lattice windows of iron. An all-round light band
below this roof as well as a central atrium bring natural daylight from
all sides into the hall. Airy and light – this is what this interior looks
like. Lime green, durmast- and larch wood dominate the atmosphere
of colours and materials. On the ground floor, the visitors can drift from
stall to stall. Everything is in flow. This concept of the zeitgeist is indeed
appropriate here since the scents and the smells can freely circulate,
blend and overlap. There are no barriers in the form of walls. On the
first upper level, the food court has freshly prepared food ready. Seven
restaurants offer vegetarian menus, meat, sausages, cheese, pizza,
pasta, burgers, beer and wine. A consistent graphic design as well as
curated colours and furniture designed by AMDL Circle ensure unity
within diversity. A large terrace provides space for open-air catering.
Two counter-running escalators in front of the façade provide access to
this level from outside as well. Iper Monza Maestoso has everything the
heart of the consumer desires. And the retro supermarket offers what
the digital consumer world is not (yet) able to provide: a multi-sensory
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