Page 93 - AIT0119_E-Paper

Entwurf • Design B.L.U.E., CN-Shanghai
Bauherr • Client DOE
Standort • Location 168 Hubin Road, CN-Shanghai
Nutzfläche • Floor space 270 m 2
Fotos • Photos Eiichi Kano, CN-Shanghai
Mehr Infos auf Seite • More infos on page 142

DOE STORE

IN SHANGHAI

As of late, the bros and homies of Shanghai are buying
their clothes on the ground floor of the Infinitus high-
rise office building. Here the trendy Doe streetwear
brand has opened its new flagship store with a café
and offers fans of the hip-hop scene all their heart desi-
Die Architektur des neuen Doe Store res. With their mix of urban materials, the architects
from B.L.U.E designed the suitable ambience.
bricht mit Traditionen und entfacht
einen Diskurs über Urbanität und

den damit verbundenen Lebensstil. I n Germany, products “Made in China” are generally considered to
be cheap mass goods of inferior quality. When taking a closer look,
however, one notices that times have long changed in the People’s
Republic. With increasing prosperity, growing self-confidence and the
refocus on skills, there is a change of thinking. The government thus
not only supports the modernization of traditional Chinese brands but
also the foundation of new labels. And the population likewise no lon-
ger just looks to the West when shopping but likes to favour domestic
brands which, in addition to a long service life, also promise authen-
ticity. As the economic and cultural centre of the country, Shanghai as
a metropolis with many millions of inhabitants is currently the “place
to be” for young enterprises. Also among these is the Doe fashion
label. Three years ago, the first flagship store was opened and a
1 Tribüne • Grandstand second now followed. Prominently located on the edge of the classy
2 Zentrale Box • Central Box Xintiandi entertainment district, its makers combine men’s fashion
3 Schuhwand • Shoe Wall with the enjoyment of coffee. This is because, besides the flair for clas-
4
4 Umkleidekabinen • Fitting Room sic-cool streetwear, the label also has its own coffee roasting company.
5 Kasse & Bar • Cashier & Bar 4
The local B.L.U.E architectural office was commissioned with the
6 Lounge • Lounge
4 design implementation and transferred the street culture of the hip
hop scene into the store. With large-format terrazzo tiles and paving
stones on the floor, recycled bricks on the walls, metal details and
2 3
wooden installations, they bring the city from in front of the five-metre
glass façade inside. In the centre of the action stands a multifunctional
5 box of light oak wood which can be opened and closed in several ways
6 1
and thus forms ever new spatial sequences. Inside as well as outside,
the walls have numerous compartments in different dimensions.
Furniture freely distributed over the area measuring 270 square metres
as well as fixtures along the walls additional serve for displaying pro-
ducts. At the end of the tour is the L-shaped cashier counter which also
has a bar. After discovering the newest trends at the latest, the lounge
along the façade as well as the flight of stairs in front of the central box
Grundriss • Floor plan invite to enjoy freshly brewed coffee.

AIT 1/2.2019 • 093