Page 87 - AIT0119_E-Paper

Entwurf • Design LAAC Architekten, AT-Innsbruck
Bauherr • Client MPREIS Warenvertriebs GmbH, Völs
Standort • Location Nusspuite 2, AT-Weer
Nutzfläche • Floor space 1.340 m 2
Fotos • Photos Marc Lins Photography, AT-Wien
Mehr Infos auf Seite • More infos on page 142

SUPERMARKET M-PREIS

IN WEER

Many supermarket chains could learn something here:
Since 1920, the Tyrolean Mölk family has focused on qua-
lity and regionality for food products. For many years
already, this high standard has also been reflected in the
architecture of the 254 supermarkets. Each branch has
been individually designed by regional architects; integra-
tion into the surrounding scenery goes without saying.

D uring the past decades, the family business has done quite a lot
exactly right: Whereas German discount stores were still trying to
outdo each other as to the lack of aesthetics and comfort when construc-
ting cheap boxes in the open countryside, MPreis had already for a long
time been reaping international and prestigious architectural awards for
many of its branches; MPreis is also the largest employer in Tyrol and con-
sidered to be one of the best in Austria. Customers not only contributed to
this success, they are also allowed to participate in it – thanks to shopping
experiences provide for them in a special environment. Since the end of
2017, the approximately 1,600 inhabitants of the Tyrolean community of
Weer have likewise had been benefitting. LAAC Architekten designed the
latest MPreis market. Until the end of November, their “Thoughts Form
Matter” contribution to the Biennale adorned the Austrian pavilion in
Venice and the city library which opened in Innsbruck just a few weeks
ago has already been nominated for the Mies van der Rohe Award. On the
edge of Weer, LAAC Architekten had a monolithic construction built in
whose façade of polished stainless-steel panels the natural surroundings
are reflected changing with the weather, the season and the daylight. On
the south façade, the exposed-concrete areas of the interior are continued
Grundriss • Floor plan outside, become visible there as a circumferential reinforced-concrete
frame and mark the glazed entrance front which opens the market to the
village and lets the products have an effect which can be already noticed
from the outside. The materials used are reduced to what are essentials:
In the market, exposed concrete in a warm colour dominates and puts the
produce in the focus. The concrete ceiling has a velvety structured surface
and the artificial tree-shaped columns of reinforced steel relate to the sur-
round nature. Directed views outside via a shed-roof skylight and above
the delicatessen counter decorated with animal motifs focus on the moun-
tain peaks and are perfect frames for the scenery. The Baguette bistro
adapts to the market’s unobtrusive colour range, homogeneously fits into
the classy and high-quality overall concept and, towards the south,
Schnitt • Section expands into the exterior space as good publicity. A super market indeed!

AIT 1/2.2019 • 087