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Edible Monsters:
Fish
von Zim & Zou, FR-Nancy

www.zimandzou.fr

Last year, Milan played host to Expo. Commissioned by the

well-known Milan La Rinascente department store, we

designed its shop windows at Piazza del Duomo for this event.
For our project, we were inspired by the Expo theme park and

the various stagings spread over the whole city. At the same

time, we took up the Expo motto which, under the heading

“Feeding the Planet, Energy for Life” focused on the eating

habits of people all around the world. In this context, our

“Edible Monsters” exhibition was intended to draw attention to

the excesses of the food industry and, to raise the general pub-

lic’s awareness of this issue in a surprising and creative man-

ner. Among other results, there were carnivorous sunflowers,

mutated fish and corncobs brought alive through genetic

manipulation meant to point to the ever more aggressive culti-

vation methods and to the increasing use of chemicals in agri-

culture – packaged in caricatures and metaphors with irony

and wit.

Zim & Zou