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SERIEN FIRMENJUBILÄUM • COMPANY ANNIVERSARY

1970er-Jahre: erste Teppichmotive von Object Carpet • 1970s: first carpet motifs by Object Carpet 2006 – Forever Young: 57 Portraits namhafter Innen-/ArchitektInnen • 2006 – 57 portraits of renowned architects

2017 – Young, Younger, Forever Young: Paten und Newcomer • 2017 – patrons and newcomers 2022 – Forever Young – The Best is Yet to Come: neuestes Buch • 2022 – The Best is Yet to Come: the latest book

F 50 anniversary. The history of the carpet manufacturer starts with Roland Butz is logically published on the 50 anniversary of Object Carpet and shows a selection
ounded in Stuttgart in 1972, this year the Swabian family business celebrates its
th
th
of the remarkable photo shootings from the 1970s.
who, early on, discovered his passion for textile products and, with Winfried Los-
kant, founded Object Carpet GmbH in Baden-Württemberg. From the start, the ca- No Time to Waste – Sustainability always plays a key role
reer of the textile engineer is expressed in the carpet design; colours, patterns, ma-
terials and form play a dominant role in the search for the suitable floor covering Today, Daniel Butz, the son of the company founder, is the managing director of Ob-
for the commercial-property sector. The mixture of everyday suitability and attracti- ject Carpet GmbH. For an even livelier work culture, in 2017 he has the Object Cam-
veness as well as the bold designs ensure that the company quickly expands in the pus designed by the Hank + Hirth architectural office built. The new company head-
1970s. Butz promotes the growth of the company with legendary campaigns. quarters in Denkendorf is completed in 2020, the culinary heart is the La Visione re-
staurant (AIT 6.2020) designed by the Ippolito Fleitz Group. In cooperation with Peter
Photo campaigns and -books as part of the company philosophy Ippolito and Gunter Fleitz, a successful carpet collection is also developed. Rugs such
as RugX suitable for the private sector are also part of the portfolio. Whether colour-
Over the years, extravagant catalogues convey the extraordinary and artistic product ful, cosy or puristic, with over 1,200 qualities and colours, a variety is offered for mo-
photography. In approaching architects and interior designers, Object Carpet breaks dern interior design where sustainability plays a central role! In the manufacture in
new ground as well. For presenting a new, colourful carpet collections, in 2006 and Krefeld, 65 percent of all the products are now made from recycled Econyl fibres con-
together with AIT the “Forever Young” roadshow is developed. 58 renowned archi- sisting of disused fishing nets. Showrooms are spread across the globe – from Austra-
tectural and interior-design offices from Germany, Austria and Switzerland choose lia and China to the USA and Canada all the way to South Africa and the Middle East.
their “favourite carpet” and are portrayed next to it with photos from their earlier Daniel Butz explains the goal as “… bringing exclusively circular products to market
days and quotations. The ensuing roadshow in six major German cities attracts a by 2025”. This sounds quite realistic because, with the motto “No Time to Waste”,
total of about 1,800 guests and results in a book publication. After the successful Object Carpet together with Niaga launches the first circular carpet flooring of mono-
photo show, there is a sequel in 2017: “Young, Younger, Forever Young” – a roadshow material onto the market. The 50-year company history emphasizes the significance
that again tours the cities of Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Mu- of an idea that gives new impulses. “History and future belong together and are in-
nich and Stuttgart. The current publication “Forever Young – The Best is Yet to Come” terdependent. Whoever changes and grows younger all the time is resilient.”

050 • AIT 10.2022