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Entwurf • Design ia&w, Stuttgart
                                                                                    Bauherr • Client Florian Siegel, Stuttgart
                                                                                    Standort • Location Filderstraße 65, Stuttgart
                                                                                    Nutzfläche • Floor space 90 m 2
                                                                                    Fotos • Photos Markus Guhl, Stuttgart
                                                                                    Mehr Infos auf Seite • More info on page 142











                                                                                    OFFICE IA&W

                                                                                    IN STUTTGART






                         „Gute Innenarchitektur lebt vom                            History and the future meet at Stuttgart’s Marienplatz:
                                                                                    Florian Siegel has set up his interior-design office ia&w
                   Spannungsfeld zwischen Alt und Neu ...“                          where the Christian Science reading room has been

                                     Florian Siegel                                 located until recently. By showing great respect for the
                                                                                    existing building and inspiring combinations of surprising
                                                                                    materials, he has created space suitable for collaborative
                                                                                    work, joint processes and office parties.


                                                                                    P  lace to be, work, meet and make friends” – this is how Florian
                                                                                       Siegel describes the plan for his interior-design office. The location
                                                                                    is ideal and the setting at Stuttgart’s Marienplatz hotspot is captivating:
                                                                                    a ground-floor shop in the neo-baroque residential and commercial
                                                                                    building called Heslacher Schlösschen, completed in 1903 according to
                                                                                    plans by the architect brothers Emil and Paul Kärn, fell into disrepair as
                                                                                    a reading room for Christian Science. The Stuttgart-based interior desi-
                                                                                    gner recognized the potential and, with the help of craftsmen and com-
                                                                                    panies he works with, thoroughly transformed the outdated rooms. His
                                                                                    credo was: “Everything that was renovated cheaply is going. Exposed
                                                                                    structures become the basis and inspiration for the new. What can
                                                                                    be preserved will be preserved and enhanced; where necessary, new
                                                                                    things will be created – but always with respect for what already exists.”
                                                                                    And so, the to-do list did not include demolition, but rather uncovering
                                                                                    and searching for what already existed and was of value. Dark oak fra-
                                                                                    mes from breakthroughs were reinterpreted and chrome-plated; carpets
                                                                                    made way for wooden floorboards; vinyl and linoleum had to give way
                                                                                    to the original terrazzo; suspended ceilings and door panels were remo-
                                                                                    ved – making the rooms more airy and spacious. The office is now divi-
                                                                                    ded into two main areas. The front room is a flexible space that adapts
                                                                                    to suit the occasion: it serves as a meeting room, as a bright-blue stage
                                                                                    for lectures or as a venue for networking and small events. Indirect
                                                                                    light floods across the ceiling through a carefully placed opening in the
                                                                                    wall, creating a special atmosphere. Behind it is the classic office space
                                                                                    – a place for concentrated but also collaborative work. A large table
                                                                                    offers space for joint processes, while height-adjustable workstations
                                                                                    ensure flexibility and ergonomics. Behind a silver “magic curtain” are
                                                                                    secondary rooms such as the photocopying room, cloakroom and Can
                                                                                    D Kissling’s studio, whose Studio Touchy Touchy is breathing new life
                                                                                    into the rooms together with ia&w. The office is not only a workplace,
                                                                                    but also a space for experimenting with contemporary design. A place
             Grundriss Erdgeschoss • Ground floor plan                              to be, to develop, to meet and connect.

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