Page 79 - AIT0424_E-Paper

Entwurf • Design Florian Siegel/UnternehmenForm, Stuttgart
„Unsere Aufgabe bestand
auch darin, die Flächen zu
analysieren und uns mit
dem damaligen Ansatz
auseinanderzusetzen
und dem Bestand eine
angemessene Büronutzung
in der Jetzt-Zeit zu geben.“
Florian Siegel
Grundriss • Floor plan
Bauherr • Client Philipp und Keuntje Agency, Stuttgart
Standort • Location Neckarstraße 155, Stuttgart
Nutzfläche • Floor space 1500 m 2
Fotos • Photos Markus Guhl, Stuttgart
Mehr Infos auf Seite • More info on page 134
PHILIPP AND KEUNTJE
AGENCY IN STUTTGART
What to do with an interior design that is outdated but
still classically good? When a media agency changed
its name, the interior was also to be given a contempo-
rary and energetic makeover to mark the new start and
lure the team out of their cosy home offices. The new
team of designers was able to retain what was tried
and tested and optimize it intelligently and effectively.
W hen the creative agency fischerAppelt moved into the third floor
of the building which formerly housed the Stuttgart employment
office in Neckarstrasse in 2009, it relied on the proven expertise of Car-
sten Roth, an interior designer from Hamburg, to design the approxi-
mately 1,500 square metres of office- and corridor space. He cloaked
parts of the 100-metre-long corridor from one end of the building to the
other in futuristic-looking black to draw visitors from the central recep-
tion area into the other offices and common rooms. The “cool” design
of the reception area with its mirrored ceiling and backlit counter also
dates back all the way to the first utilization phase of the premises. After
the agency was reorganized and renamed Philipp und Keuntje Agen-
cy (PUK), interior designer and carpenter Florian Siegel and Unterneh-
menForm founder Alexander Seifried took over the design concept. They
were tasked with creating a stimulating and, above all, cosy working
atmosphere for the 90 or so employees, building on what was already
there. Accordingly, the reception desk was shortened and supplemented
with a waiting area, curtains and carpeted areas. The mirrored plexiglass
ceiling continues to hover above everything. The effect of the previously
dark corridors has been reversed: they now provide access to the functio-
nally equipped workstations and the various transverse “marketplaces”,
which are used for meetings, presentations, workshops or even com-
munal meals or celebrations and, with their new furniture and surfaces,
look like colourful injections of energy. The holistic theme – fresh colour
concept, structuring curtains, zoning through flooring colour and mate-
rial, soft, dampening textiles – runs through all rooms. A contemporary
breeze is now also blowing through the kitchen and cafeteria; everything
looks fresh and tidy, cosy and welcoming. In addition to numerous custo-
mized items, furniture from the new UnternehmenForm collection was
also added – the sturdy Super Heavy stools of wood and steel in many
colours or the modular AddPad, a versatile modular sofa system with
three different height options. Concentrated craftsmanship-, design- and
interior-design expertise led to an astonishing and sustainable result.
AIT 4.2024 • 079