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VERKAUF UND PRÄSENTATION • RETAIL AND PRESENTATION TECHNISCHER AUSBAU • TECHNICAL SOLUTION

Ehrliche Installationen, die sichtbar und demontierbar sind • Installations that are visible and can be dismantled. Ein Teil der Ausstattung wurde aus dem Bestand integriert. • A part of the furnishing was taken from the stock.

S ince 2008, the blocher partners planning office has stood firmly at the side of community and communication. A highlight for the children is the giant slide. The pro-
Bründl Sports in matters of design. The start, at the time, was the new building of
mise of sustainability given by Bründl is also continued in the restaurant with a roof
the flagship store that now, with the extension by over 1,100 to about 2,800 square me- terrace and a glazed viewing walkway. Various services such as a tailor shop and a re-
tres for sales and gastronomy, is entirely geared towards sustainability. “It is our vision pair station complement the range and add to the company’s concept of sustainability.
to reconcile ecological, social and economic concerns and to responsibly design and In this way, the sports retailer makes it easier for its customers to extend the service
build living spaces with people and nature in mind. To save resources, we consider life of the purchased products. The efforts of all those involved have been honoured
the complete building cycle already in the planning”, Dieter Blocher, the architect in with the ÖGNI Crystal award for extraordinary socially functioning design. “We have
charge, explains. Since October 2021, Bründl has been the first climate-neutral sports gone out of our way to achieve the highest standard, Platinum and Crystal, and thus
retailer in the Alpine region. Contributing to this were aspects such as the high energy also make a valuable contribution to people, the economy and the environment”, Chri-
efficiency, the thermal comfort as well as the use of ecological construction materials. stoph Bründl emphasizes. The DGNB system applied by the ÖGNI – for a European un-
For this, the project has been awarded with the Platinum and Crystal certifications by derstanding of sustainability – evaluates buildings not according to individual criteria
the ÖGNI! Especially to be emphasized: the responsible resource extraction, the low- but always according to their overall performance: ecology, economy and social
emission and low-risk interior construction, the high quality of the indoor air and the aspects are equally assessed. Like the two family enterprises Bründl and blocher part-
accessibility. Equally of significance is the use of recycling-friendly construction mate- ners, the ÖGNI stands up for social sustainability and puts people in the focus of pro-
rials and of natural materials and the integration of existing furniture. All the partici- perties. To make the socially functioning quality even more visible, projects that
pants succeeded in further developing the architecture of the building opened in 2008 achieve more than 80 percent of the extensive and hard to meet social criteria are ad-
and given the Austrian State Award and in designing a concept for the interior that ditional honoured with the Crystal award. “Whenever, at the technical level, models
takes all the aspects of sustainability into consideration. An important criterion for the such as Cradle to Cradle, upcycling wood construction or intelligent climate- and fa-
ÖGNI certification is the promotion of the regional economy as well as an environment- çade concepts are characterizing, we consider the needs of coming generations at the
friendly production. Mainly FSC wood of the domestic silver fir and regional natural social level”, Jutta Blocher states. And continues: “That retail per se is thought not to
stone were used for the extension. Most of the interior furnishing was taken from the be very sustainable holds an immensely strong potential for the individual brand.” –
old store. For the clients, it was particularly important to create room for activities, A store that is more than a combination of purchase and experience!

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